Artist Cey Adams and Pabst Blue Ribbon to Mark National Mural Day May 7, 2019
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Pabst Blue Ribbon recently announced a partnership with NYC visual artist Cey Adams to launch National Mural Day, a celebration of the world's oldest and most public visual art form, on May 7. The partnership will also have Cey re-imagine Pabst Blue Ribbon'sArtist Cey Adams and Pabst Blue Ribbon to Mark National Mural Day May 7, 2019
Pabst Blue Ribbon recently announced a partnership with NYC visual artist Cey Adams to launch National Mural Day, a celebration of the world's oldest and most public visual art form, on May 7. The partnership will also have Cey re-imagine Pabst Blue Ribbon's signature 12oz can and all product packaging this Spring, stated an official release.Pabst Blue Ribbon is all about making art available to everyone and inspiring America's doers, change-makers, and creatives through art. Murals are the most accessible form of art, and National Mural Day will encourage artists, landlords, and civic institutions to collaborate on creating new murals in their community. As part of National Mural Day, Pabst Blue Ribbon will be creating murals in New York City, Philadelphia, Detroit, Nashville, Denver, Charleston, Portland, Washington DC, Los Angeles, Austin, Seattle, Atlanta and other cities, according to the release.Cey's limited edition re-design will cover over 150 million Pabst Blue Ribbon cans, as well as all product packaging, putting original art from Cey in the hands of millions. Cey's minimalist concept is a contemporary tribute to the brand's famed iconography and historic blue ribbon seal of quality. It will be made available in late March, as per the release.Justin Medcraft, brand director at Pabst Blue Ribbon stated, as per the release, «Cey Adams has been a cultural force in America's art and music scene for over three decades, and Pabst Blue Ribbon is delighted to partner with him to reimagine our iconic blue ribbon through a limited edition design.» «Cey's work and ability to use art as a catalyst for positive conversation has inspired us and is something we want to amplify across America on National Mural Day.»«Pabst Blue Ribbon is a brand I always planned to explore in my work, and partnering to launch National Mural Day felt right,» said Cey Adams, as per the release. «Murals and Street Art are an important element of my work. My hope is National Mural Day will become a platform for artists and their communities to celebrate art and its rich history.»Artists will get an opportunity on National Mural Day to connect with wall owners in their local area, and Pabst Blue Ribbon has engaged with mural programs around the country to commit resources to support National Mural Day regionally. Cey will also be spotlighting three inspiring, emerging muralists in a video series launched with Pabst Blue Ribbon in mid April. Mural lovers across the country can get involved by taking photos of their favorite murals and uploading them using #NationalMuralDay, as per the release.Click on the slideshow for a sneak peek at the artist and Pabst Blue Ribbon https://www.blouinartinfo.com/ Founder: Louise Blouin Read more