Mikaela Shiffrin Unveils a Longines Timepiece at Macy's Herald Square
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Alpine ski world champion, Mikaela Shiffrin, graced the Swiss watchmaker, Longines launch event at Macy's Herald Square recently wherein she unveiled a sports watch for the first time in the United States: “The Conquest Chronograph by Mikaela Shiffrin,” sMikaela Shiffrin Unveils a Longines Timepiece at Macy's Herald Square
Alpine ski world champion, Mikaela Shiffrin, graced the Swiss watchmaker, Longines launch event at Macy's Herald Square recently wherein she unveiled a sports watch for the first time in the United States: “The Conquest Chronograph by Mikaela Shiffrin,” stated an official release.The occasion witnessed Shiffrin's thrilling recent victories as the 24-year-old skier surpassed the world record with seventeen wins in a single World Cup season and won her third straight FIS Alpine World Cup Overall title. Longines was proud to time all these victories as the Official Timekeeper of the FIS Alpine Ski World Cup, the FIS Alpine World Ski Championships. The American skier has been a Longines Ambassador of Elegance since 2014, as per the release.“The Conquest Chronograph by Mikaela Shiffrin reflects the bond that unites Longines and the world of sports. For the first time, Longines presents an aventurine gemstone dial, whose glitter evokes the sparkling snow cover of ski slopes, along with hints of red on the chronograph's flange and hands, which evoke the colors of the American flag. The timepiece's engraved case shows the racing skier's silhouette and Shiffrin's signature, and a steel bracelet and case complement the timepiece's colors,” says the release.Mikaela Shiffrin was quoted as saying in the release, «I am very honored to have been invited to Longines to learn about its rich history, its expertise, and the complex process of producing a watch last year. Having the opportunity to personalize a Longines watch and express my vision of elegance is an unforgettable experience. I hope that my fans will see some aspects of my personality in this watch, my athletic and dynamic side coupled with my own special feminine touch»,For the uninitiated, the watchmaking company Longines is based in Saint-Imier, Switzerland since 1832 and offers expertise based on devotion to tradition, elegance and performance. With many generations of solid experience as official timekeeper of various world championships and as one of the associates of international sports federations, Longines has built a durable relationships in the world of sport over a period of time. Longines is a member of the Swatch Group S.A., the watch manufacturer. The brand has a winged hourglass as its emblem. It has boutiques and outlets in more than 150 countries, as per the release.Click on the slideshow for a sneak peek at the timepiece https://www.blouinartinfo.com/ Founder: Louise Blouin Read more