Atomic Brands Unveils New Cocktails in Ardagh Cans
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Atomic Brands is extending its lineup with new Moscow Mule and Kentucky Mule offerings. These new entries, as well as its entire line of spirit-based beverages, are packaged in environmentally-friendly aluminum beverage cans, as per an official release.MoscoAtomic Brands Unveils New Cocktails in Ardagh Cans
Atomic Brands is extending its lineup with new Moscow Mule and Kentucky Mule offerings. These new entries, as well as its entire line of spirit-based beverages, are packaged in environmentally-friendly aluminum beverage cans, as per an official release.Moscow Mule and Kentucky Mule provide consumers with the same quality taste experience they have come to expect with the Monaco line of products as the company uses real distilled spirits in its cocktails instead of malt or flavored beer. In fact, the new Moscow Mule contains six times distilled Monaco vodka and the Kentucky Mule is crafted with 100 percent Kentucky Bourbon Whiskey, as per the release.“These products and the entire Monaco line of cocktail beverages, including vodka-based Citrus Rush, Cranberry, Mango Peach, and Black Raspberry as well as Tequila Lime Crush and Blue Crush with vodka, rum, gin, and tequila are packaged in Ardagh 12 oz. Sleek™ cans benefit from the inherent benefits of aluminum. These advantages include protection from light, retaining the highest standards of ingredient integrity, as well as enjoying the best in sustainability as beverage cans are recycled at the highest rate of any other pack type,” says the release.«Enthusiasm for craft and artisan cocktails is an exciting consumer trend,» he says. «And it's our commitment to provide Monaco consumers with a premium on-premise, bar cocktail experience in a quality package for convenience and accessibility. Aluminum cans also provide the best in package integrity, enabling the retention of very specific and satisfying taste profiles,» says Don Deubler, CEO, Atomic Brands.«We're very pleased to partner with Don and the Atomic team as they grow their presence in the packaged cocktail category, delivering a consistent brand and taste experience in our eye-catching Sleek cans,» he says. «We remain excited about the growth potential of the craft cocktail category as brands seek to extend their market reach, supported by the filling, distribution and retail display economics provided by beverage cans,» states Claude Marbach, CEO, Ardagh Metal, North America, as per the release. He believes that Atomic Brands is a great example of a company determining and building growth in a relatively new beverage category.The Monaco craft cocktail product line is currently available across 34 states, including California, Illinois, Florida, and Massachusetts, at such retail establishments as 7-11 and Wal-Mart as well as leading convenience and liquor stores. The company expects the full line of Monaco cocktail products to be available nationwide within the next 18 months, according to the release.Click on the slideshow for a sneak peek at the new offerings. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more