Global Wine Education Redefined with the Launch of Australian Wine Discovered
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Wine Australia is taking global wine education to the next level with the launch of its comprehensive new education program — Australian Wine Discovered, as per an official release.The content-rich and globally accessible program features 22 education modulGlobal Wine Education Redefined with the Launch of Australian Wine Discovered
Wine Australia is taking global wine education to the next level with the launch of its comprehensive new education program — Australian Wine Discovered, as per an official release.The content-rich and globally accessible program features 22 education modules, detailed information guides, videos, maps, tasting tools and more, available online.Wine Australia Chief Executive Officer Andreas Clark said, “This exciting new program is part of our bigger and bolder engagement with international markets. It is about amplifying the Australian wine message and raising awareness of the people, the grape varieties and the places that make Australian wine unique and special. And best of all, it is free!”“The material is available to all and goes well beyond the classroom — it's a training, sales and marketing tool for importers, educators, wineries, distributors, retailers and ultimately consumers,” he added.According to the release, the topics are suitable for beginner to advanced levels, offering an 'Introduction to wine' that covers the basics of how wine is made, how to taste wine and common questions such as how to identify wine faults, to more specific programs including 'Aged Australian wines' and 'Australia's old vines.'As per the release, the program harnesses visual storytelling, using illustrations, videos and imagery to break down complex information into something people can easily and quickly understand. All of the assets are flexible and editable with global access and unrestricted usage.The Australian Wine Discovered education program is supported by the Australian Government's $50 million Export and Regional Wine Support Package, which aims to amplify the promotion of Australian wine, capture market opportunities and drive export and tourism growth, as per the release.Wine Australia has also started a vintage of Australia’s grape and wine sector leadership development program — Future Leaders.Wine Australia supports a competitive wine sector by investing in research, development and extension (RD&E), growing domestic and international markets, protecting the reputation of Australian wine and administering the Export and Regional Wine Support Package, as per the release.According to the release, Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&E investments.Click on the slideshow for a sneak peek at Wine Australia. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more