“Alphabet” at London Design Festival 2018
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Kellenberger-White with LDF headline partner, British Land has created 26 bespoke colorful alphabet steel chairs popping up at Finsbury Avenue Square.The stools have been painted in various colors using International Marine Paints, an industrial brand used t“Alphabet” at London Design Festival 2018
Kellenberger-White with LDF headline partner, British Land has created 26 bespoke colorful alphabet steel chairs popping up at Finsbury Avenue Square.The stools have been painted in various colors using International Marine Paints, an industrial brand used to paint bridges and metalwork ranging from International Orange (used for San Francisco’s Golden Gate Bridge) to Cornflower Blue (the color of Middlesbrough’s Transporter Bridge).The result of an experiment in folding metal to create a typographic system, the chairs are informed by research into Laszlo Moholy-Nagy, Marianne Brandt, and Wilhelm Wagenfeld. The result is an alphabet of 26 chairs.Other influences for this usable typeface include Bruno Munari’s photos “Seeking Comfort in an Uncomfortable Chair” (1944), Max Bill and Hans Gugelot’s “Ulm Stool” (1955), as well as Bruce McLean’s “pose” works of the 1970s. The stools aim to encourage the public to “engage” with them, says White, through sitting on them, forming words, and moving them around.British Land Chief Executive, Chris Grigg, said: “Design is integral to everything we do at British Land. Our partnership with London Design Festival celebrates the world’s leading designers and we are delighted to once again support the Festival.”Kellenberger–White is a London-based graphic design studio. It develops visual languages that are responsive, playful, and process-led. The studio is multidisciplinary, and focuses on identities, publications, exhibitions, wayfinding, and digital platforms. Kellenberger–White collaborates with artists, curators, architects, and designers, as well as with programmers, illustrators, and photographers.Eva Kellenberger and Sebastian White began their creative partnership while studying at the Royal College of Art. For a decade, the studio has worked with museums, cultural organizations and a wide range of companies. Kellenberger–White’s context-specific design schemes are built using bespoke typography, print and digital technologies, and craft techniques.http://www.blouinartinfo.com/ Founder: Louise Blouin Read more