The Jacques Cartier Bridge, an iconic architectural feature of the Montreal skyline by day, now shines by night with an innovative lighting signature that celebrates its historic structure.The bridge comes alive every night and changes constantly, in synch with Montreal’s seasons, weather, traffic, and social media activity. A flagship project for the city’s 375th and Canada’s 150th anniversaries, the illumination of the Jacques Cartier Bridge was a major challenge. This project unites the bridge with the city and its citizens by combining civil engineering and large-scale project management with the creativity of Moment Factory and six local design firms, including Ambiances Design Productions, ATOMIC3, Éclairage Public/Ombrages, Lucion Média, Réalisations, and UDO Design.As the sun sets, the bridge comes alive, bringing light, movement, and data to its colossal structure. For 52 minutes each hour, the bridge pulses with the city’s social conversations as tracked on Twitter in real-time. The intensity, speed, and density of these light fragments changes depending on how often Montreal-related hashtags are liked and shared. Viewers create a unique colored spark by sending a Tweet directly to the bridge’s own dedicated hashtag #illuminationMTL. As the day breaks, the bridge’s pulse fades into the sunlight.The bridge changes hue along with the seasons with the help of a 365-color calendar. Day after day, the bridge gradually changes from an energizing spring green to a radiant summer orange, a voluptuous fall red, and finally an icy winter blue. The light subtly evokes the passage of time as an enduring artistic expression that reflects its surrounding ecosystem. With 53 data points in 11 different categories collected every day in real time, the possibilities to mirror Montreal’s energy are infinite. This changing content makes the Jacques Cartier Bridge a true barometer of Montreal life, noted the Canadian Architect.   Read more