G‐SHOCK Unveils New Women Focused Campaign
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Casio has unveiled the all‐new G‐SHOCK campaign titled “24 Hours of Toughness.” It features three women who are leaders in different industries and operate outside the boundaries of the typical 9 to 5 working day. The docu-series celebrates modern womG‐SHOCK Unveils New Women Focused Campaign
Casio has unveiled the all‐new G‐SHOCK campaign titled “24 Hours of Toughness.” It features three women who are leaders in different industries and operate outside the boundaries of the typical 9 to 5 working day. The docu-series celebrates modern women who are examples of absolute toughness. It starts off with Emily Oberg, renowned art director, and fashion designer.The first of three videos in the campaign provides a look into Oberg’s non-traditional schedule. It follows her creative process over the course of 24 hours. She is shown sourcing inspiration from her environment around the clock. This includes a morning hike and shopping at a vintage flea market, all the while equipped with her G‐SHOCK.The film coincides with the release of the GMAS140, a new line of S-Series timepieces designed for the tough and active modern woman.“Today’s leaders thrive outside the boundaries of the traditional definitions of time,” said David Johnson, Vice President of Casio’s Timepiece Division. “That's why we’re excited to kick‐off our brand new campaign with Emily Oberg, who embodies our brand ethos of absolute toughness by successfully blazing her own trail every day.”“The new GMAS140 series features a sleek, light on dark designs and is available on time for the fall season in a variety of on‐trend colorways,” Casio informs. The watch also features G-SHOCK technology including, 200M water resistance and shock resistance, magnetic resistance, speed Indicator, 51.2mm case size, and 1/1000th stopwatch and countdown timer among others.GMAS140 models are priced at $99 and available for purchase at select G‐SHOCK retailers including Macy’s, G‐SHOCK SoHo Store, and gshock.com.For more details, visit: http://www.casio.com/home https://www.blouinartinfo.com/ Founder: Louise Blouin Read more