C4 Announces New Partnership with Powerhouse Athlete Scott Mathison
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Nutrabolt, one of the world’s largest independent sports nutrition companies and the makers of C4, America’s pre-workout brand, and XTEND, the world’s BCAA recovery brand, recently announced a new partnership with renowned trainer, high-performance athlC4 Announces New Partnership with Powerhouse Athlete Scott Mathison
Nutrabolt, one of the world’s largest independent sports nutrition companies and the makers of C4, America’s pre-workout brand, and XTEND, the world’s BCAA recovery brand, recently announced a new partnership with renowned trainer, high-performance athlete, and dynamic content creator Scott Mathison. “Best known for his energetic blend of extreme calisthenics, hardcore lifting, and signature humor, Mathison has a unique training and content style that perfectly reps the performance energy and recovery position of each leading brand. Mathison also embodies the edgier, more intense nature of the C4 Ultimate sub-brand, making him a true triple threat for Nutrabolt,” says Nutrabolt.“I’m always moving and always training,” Mathison says. “I’m beyond stoked to partner with two leading sports nutrition brands: C4, which gets me going for my workouts inside the gym and keeps me going outside it, and XTEND, which helps me recover from the intense training sessions.”Mathison is the latest to join the bandwagon of several heavy-hitting athletes on the C4 and XTEND roster. The line-up also includes acrobatic phenom and social media star Demi Bagby; Mat Fraser, the three-time Fittest Man on Earth; four-time Games competitor and fan favorite Brooke Wells; Ron “Boss” Everline, elite celebrity trainer and creator of Just-Train; and popular fitness influencer and entrepreneur Marc Fitt, as per Nutrabolt. With Mathison onboard, the group of six athletes together reach 16 million people. The group endorses the power of performance and recovery. “All of our C4 and XTEND athletes are uniquely positioned to speak to how the brands help them, and our customers, reach their full potential,” says Katie Tershel, Director of Partnership Marketing at Nutrabolt. “As our consumer base has grown, so has our athlete roster. We’re extremely excited to have Scott Mathison onboard.” Considering the growing consumer base, C4 is fast expanding the traditional boundaries of sports nutrition. The iconic yellow C4 On-The-Go has already won over the performance energy drink market in both specialty and convenience store doors. With the increasing demands of the consumers who look for better product options to energize their workouts, active lifestyles, and mental and physical performance in and out of the gym, the brand has a lot in store.Click on the slideshow for a sneak peek at Nutrabolt https://www.blouinartinfo.com/ Founder: Louise Blouin Read more