Bonterra Organic Vineyards Launches Organically Farmed Wine in Cans
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With the growing demand of organically sourced wines, Bonterra Organic Vineyards (“Bonterra”) recently announced the launch of organically farmed wine in cans. The latest collection of 250ml cans comprises Bonterra Sauvignon Blanc and Bonterra Rose alongBonterra Organic Vineyards Launches Organically Farmed Wine in Cans
With the growing demand of organically sourced wines, Bonterra Organic Vineyards (“Bonterra”) recently announced the launch of organically farmed wine in cans. The latest collection of 250ml cans comprises Bonterra Sauvignon Blanc and Bonterra Rose along with Bonterra Young Red, states the press release.“With festive outdoor occasions on the rise, the release of our Bonterra cans allows fans to make the most of this summer’s best moments,” said Rachel Newman, Director of Marketing for Bonterra. “Perfectly portioned and perfectly portable, our cans deliver the same great quality as our acclaimed, 750ml organically farmed wines in a gorgeous, Instagram-ready package.”Research and analysis of wine buying patterns of customers indicate that there has been a growing interest in canned wines and organic goods. According to IRI, canned wine sale has grown 69 percent in the US last year. The can format has become the fastest-growing wine packaging segment in the nation.Bonterra cans will hit the market at a time when the brand believes that consumers are more devoted than ever to organic products. The Organic Trade Association observed that the US market for organic products topped a record-setting $50 billion for the first time in 2018, as per the release.“Bonterra’s next act conveniently arrives just in time for warmer weather, in a covetable format and varietals that fit right in with what fans want: the 250ml size accounts for over half of all canned wine sales, and white and rose varietals are the fastest-growing selections in the 250ml segment. For tastemakers looking to embrace the chilled red trend, Young Red in can format affords a doubly intriguing way to partake of the current wine zeitgeist,” the brand informs.Bonterra Organic Vineyards collection is a celebration of farm-fresh flavors. Its portfolio includes wines coaxed from the earth by farming practices carried out on its estate and partner farms throughout California. It has a widely available selection of organically farmed wines that include Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, Equinox Red, Young Red, and Rose.Click on the slideshow for a sneak peek at the newly launched wine cans. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more