Prada Unveils “Code Human” with Artist Cao Fei
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Chinese artist Cao Fei recently collaborated with Prada on a special project, “Code Human,” starring Cai Xu Kun. He is the latest addition to the Prada’s campaigns line-up, and will also display the Prada Fall/Winter 2019 menswear collection.“Upon refPrada Unveils “Code Human” with Artist Cao Fei
Chinese artist Cao Fei recently collaborated with Prada on a special project, “Code Human,” starring Cai Xu Kun. He is the latest addition to the Prada’s campaigns line-up, and will also display the Prada Fall/Winter 2019 menswear collection.“Upon reflection, nobody is as crazy as Miuccia Prada to think of this pairing, asking a Chinese artist to photograph a Chinese ‘idol.’ I was excited for many days afterwards I received the proposal, not only because of Cai Xu Kun, but about the project itself, to have this opportunity to plumb these cultural depths, using a real-life ‘idol’ to communicate with the tens of millions of followers behind him. As an artist, you cannot ignore those who stand behind him. How should I represent somebody else’s idol?,” says artist Cao Fei, according Prada.“Code Human” is projected as a long-standing initiative of innovative, cross-media Prada campaigns and projects from across the fields of design, architecture, cinema and art. Prada consistently collaborates with leading practitioners across all these creative spheres to explore the intriguing intersection of different cultural disciplines and experiences.Coinciding with Prada Spring/Summer 2020 fashion show in Shanghai, “Code Human” debuted recently. For the uninitiated, Cao Fei is regarded as one of the most creative Chinese artists to have conquered the international scene. Based out of Beijing, currently Cao combines social commentary, aesthetics, influences from Surrealism, and trade conventions in her films and installations.Her work draws inspiration from the rapid and chaotic changes that are occurring in Chinese society today. She has exhibited her work in some of the famous galleries like Serpentine Gallery, Tate Modern (London); New Museum, Guggenheim Museum, MoMA, MoMA PS1 (New York); Fondation Louis Vuitton, Palais de Tokyo and Centre Pompidou (Paris). Her work has been exhibited at the Serpentine Gallery, Tate Modern (London); New Museum, Guggenheim Museum, MoMA, MoMA PS1 (New York); Fondation Louis Vuitton, Palais de Tokyo and Centre Pompidou (Paris); UCCA Center for Contemporary Art (Beijing), as per the Prada release.“Cai Xu Kun, the latest to join the Prada’s campaigns line-up, is a 20-year-old Chinese musician also known as Kun (stylized as KUN, like our protagonist). He is active both as a solo artist and as part of the group Nine Percent. Within excess of 24.6 million followers on Weibo, KUN is one of the most followed and admired and Chinese idols of our time,” says the release.Click on the slideshow for a sneak peek at the initiative. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more