Police Collaborates with Lewis Hamilton and Mercedes-AMG Petronas Motorsport
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Police, the lifestyle brand of the Group De Rigo, recently went into a sponsorship agreement with Mercedes-AMG Petronas Motorsport, the team that is home to five-time Formula 1 World Champion, Lewis Hamilton. The brand is also geared up for an upcoming eyeweaPolice Collaborates with Lewis Hamilton and Mercedes-AMG Petronas Motorsport
Police, the lifestyle brand of the Group De Rigo, recently went into a sponsorship agreement with Mercedes-AMG Petronas Motorsport, the team that is home to five-time Formula 1 World Champion, Lewis Hamilton. The brand is also geared up for an upcoming eyewear collection that has been designed in collaboration with the F1 and fashion icon, as per a release from Police.The agreement makes Police an official team supplier of Mercedes-AMG Petronas Motorsport. Because of the partnership, the drivers along with the team members will promote sunglasses and optical frames by wearing them during the event.Apart from the above-mentioned move, the Police logo will feature on both sides of the helmets of drivers Lewis Hamilton and Valtteri Bottas. The same will also feature in the pit garage, as well as appearing on the team’s marketing activities.The initiative also includes the launch of an eyewear collection created in association with Lewis Hamilton, who is known for using eyeglasses as one of his unique style accessories.Massimo De Rigo, Executive Vice President of the De Rigo Group, has been quoted by the brand as saying, “We are extremely proud of this prestigious collaboration between Police, our house brand, which we value particularly, and Mercedes-AMG Petronas Motorsport, the historic Formula 1™ team. Our determination to work with Lewis as both a brand ambassador and designer presented a unique opportunity to join Police to the sports world once again, and we are proud to be partnering with the strongest team in one of the most popular sports in the world.”“It’s great to welcome Police to Mercedes-AMG Petronas Motorsport,” said Toto Wolff, Team Principal & CEO. “We’re delighted to partner with a brand that embodies high quality and attention to detail – two characteristics, which are incredibly important in our sport. This partnership demonstrates the growing interest of lifestyle brands in the team, which underlines the great appeal of Formula 1 as a marketing platform.”Click on the slideshow for a sneak peek at the Police products https://www.blouinartinfo.com/ Founder: Louise Blouin Read more