Hard Rock International Launches New “All is One” Merchandise Collections
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Hard Rock International recently announced the launch of three new merchandise collections as part of its “All is One: Come Together” campaign through a release.The collections draw its inspiration from one of the iconic restaurants and entertainment branHard Rock International Launches New “All is One” Merchandise Collections
Hard Rock International recently announced the launch of three new merchandise collections as part of its “All is One: Come Together” campaign through a release.The collections draw its inspiration from one of the iconic restaurants and entertainment brand’s mottos “All is One,” and include the Pride Collection. The launch of the merchandise is aligned with the Pride Month and promotes equality for all. The collection has genderless clothes that have been designed to empower every member of the LGBTQ+ community.The other two collections are the Heritage and Classics Collections that will include new apparel, pins, and accessories. Merchandise will be made available for purchase in select Cafes and through the online Rock Shop.“With bold rainbow colors, the Pride Collection includes a hat, hoodie, tote, crop top, t-shirt, and pin that will feature the silhouette logo of the legendary Freddie Mercury to honor Hard Rock’s 2019 global Pride Partner, The Mercury Phoenix Trust. The Mercury Phoenix Trust was created in memory of Freddie Mercury by Queen band members Brian May and Roger Taylor and their manager Jim Beach to support the global fight against HIV/AIDS. A portion of sales from the Pride Collection will be donated to The Mercury Phoenix Trust,” says Hard Rock International. Fans can shop the Pride Collection, which is highlighted by items such as pride tee, pride tank, and Pride tote.“We are incredibly proud of our Pride Collection, as it not only embodies one of our core mottos, ‘All is One,’ but also supports The Mercury Phoenix Trust, a proud partner of Hard Rock’s for nearly a decade,” said Edward Deutscher, Senior Vice President of Merchandising and eCommerce at Hard Rock International.The Heritage Collection borrows the vintage style cues from the brand’s history and funky color tones that helped shape the legendary era while tracing back to Hard Rock’s roots. Fans can shop the Heritage Collection, which is highlighted by items such as Heritage Hamburger Tee, Heritage Women’s Classic Logo Tie Up Tank, and Heritage Love All – Serve All Hat.Classics Collection carries the clean, simplistic style that brings to life each unique Hard Rock location. Guests from near and far can pick up classic logo tees, hoodies, and drinkware at locations globally to add a unique piece of Hard Rock memorabilia to their collection.Click on the slideshow for a sneak peek at the collections. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more