Beam Suntory Announces Route-to-Market in Brazil
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Premium spirits company, Beam Suntory recently announced that it will assume ownership and management of its route in the Brazil market from July 1. Brazil is seen as a high potential lucrative market by Beam Suntory, Its brands Jim Beam Bourbon and TeacherBeam Suntory Announces Route-to-Market in Brazil
Premium spirits company, Beam Suntory recently announced that it will assume ownership and management of its route in the Brazil market from July 1. Brazil is seen as a high potential lucrative market by Beam Suntory, Its brands Jim Beam Bourbon and Teacher’s Whisky have already made their mark in the market by establishing category-leading positions. “In pursuit of our objective to be the world’s most admired and fastest-growing premium spirits company, we are focused on building premium brands of scale, particularly in fast-growing markets,” said Pryce Greenow, Beam Suntory President – International as per the company. “By establishing our own route-to-market, we are excited to accelerate our performance in Brazil and build an important long-term growth platform.”This is not the first time for the spirits brand as over the last 3 years, it has managed to establish owned distribution in some of the key markets like China, South Korea, Mexico, and South Africa. “Brazil is the engine that will drive Beam Suntory’s business in South and Central America for years to come,” said Nadim Assi, CFO-International and Managing Director – South & Central America, as per the premium spirits company. “Brazil is an attractive market for whiskey with strong potential for our refreshment platform; we’re very excited about our long-term prospects across this large and diverse country.”Beam Suntory has its roots firmly in tradition but strives for the premium quality and innovative spirit. The brand is regarded as the world leader in Bourbon and Japanese Whisky. Beam Suntory has successfully built an exceptional East-Meets-West competitive advantage for itself that combines the strengths of its founding spirit in Japan and the United States. “We are excited to offer consumers a twist on the traditional categories in Brazil,” said Walter Celli, General Manager of Paraguay, Uruguay, and Brazil according to Beam Suntory. “With Jim Beam, the world’s #1-selling bourbon, we’ll bring refreshing serves like the Highball, which is a great fit for our climate in Brazil to enjoy the outdoors.” “We’ll also introduce ROKU, a craft Japanese gin, and offer Haku Japanese vodka, a break from the traditional Eastern European vodka.”Beam Suntory previously managed its business in Brazil through Bacardi. “We’d like to thank Bacardi for their support in this market over the past five years,” added Celli.Alcohol lovers from across the globe call for Beam Suntory brands, like the iconic Jim Beam, Maker’s Mark bourbon brands, Suntory whiskey Kakubin, and Courvoisier cognac. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more