Saks Fifth Avenue and the Stonewall Inn Gives Back Initiative
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Saks Fifth Avenue and the Stonewall Inn Gives Back Initiative («SIGBI») launched a 360-degree partnership in honor of the 50th Anniversary of the Stonewall Inn Uprising. The collaboration includes a dedicated multi-vendor capsule collection, speciSaks Fifth Avenue and the Stonewall Inn Gives Back Initiative
Saks Fifth Avenue and the Stonewall Inn Gives Back Initiative («SIGBI») launched a 360-degree partnership in honor of the 50th Anniversary of the Stonewall Inn Uprising. The collaboration includes a dedicated multi-vendor capsule collection, special Fifth Avenue window installations, a digital campaign featuring members and allies of the LGBTQ community, and a celebration in New York City, as per an official release.«Saks is honored to partner with the Stonewall Inn Gives Back Initiative to mark this important milestone for both the city of New York and the global LGBTQ community,» said Emily Essner, Senior Vice President of Marketing and Digital, Saks Fifth Avenue, as per the release. «It is a privilege to join forces with SIGBI to celebrate the city's vibrant LGBTQ community and work together to eliminate social injustices impacting the lives of these individuals.»Stacy Lentz, President, and Co-Founder of SIGBI has been quoted as saying, «We are very excited to partner with such an iconic New York institution as Saks Fifth Avenue.» «This collaboration is going to bring a lot of visibility to our community and also raise much-needed funds for some of the most underserved LGBTQ communities across the country. The outreach and platform that Saks Fifth Avenue has is a great way to not only help educate people about the historical importance of Stonewall but also make sure that its legacy stays alive through supporting the work we are currently doing in places where equality has been slow to arrive.»Saks Fifth Avenue collaborated with select designers to create Pride-inspired clothing, accessories and beauty items; brands include Balmain, Christian Louboutin, Cinq a Sept, Jonathan Simkhai, Judith Leiber, Prabal Gurung, Proenza Schouler, and Stella McCartney, among others.Also available, a Saks exclusive version of PRIDE: Photographs After Stonewall by Fred W. McDarrah (OR Books), the definitive visual account of the LGBTQ liberation movement in New York following the Stonewall Uprising in 1969. One hundred percent of net proceeds from the book will be donated to SIGBI, as per the release.As part of the collaboration, the famed center six windows at Saks Fifth Avenue will feature a curated selection of images of the Stonewall Inn Uprising from PRIDE: Photographs After Stonewall by Fred W. McDarrah (OR Books). The New York windows will be unveiled on Wednesday, June 19 and will be on display through July 3. Special Stonewall-inspired window installations will also be displayed at Saks Fifth Avenue stores in San Francisco, Beverly Hills and Brickell from June 19 through July 22, as per the release.Click on the slideshow for a sneak peek at the campaign https://www.blouinartinfo.com/ Founder: Louise Blouin Read more