Bridgestone Releases Consumer Safety Campaign for Drivers
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Bridgestone Americas, Inc. (Bridgestone) has announced the launch of a new consumer safety awareness campaign focused on letting the drivers know about the important role tires play in safety.The campaign, part of the company’s National Tire Safety Week iniBridgestone Releases Consumer Safety Campaign for Drivers
Bridgestone Americas, Inc. (Bridgestone) has announced the launch of a new consumer safety awareness campaign focused on letting the drivers know about the important role tires play in safety.The campaign, part of the company’s National Tire Safety Week initiative, revolves around a partnership with lifestyle influencer Landyn Hutchinson, the creator, and voice behind the Living with Landyn lifestyle channel. The tire and rubber company has collaborated with Hutchinson for launching a three-part video series that will also be shared on Hutchinson’s social channels besides being featured on TireSafety.com, a consumer safety website made possible by Bridgestone.“We are always looking for new and unique ways to educate the driving public about the important role their tires play in driving safety,” said TJ Higgins, president, consumer integrated tire group, U.S. and Canada, Bridgestone Americas Tire Operations. “Partnering with Landyn Hutchinson gives us an opportunity to reach thousands of followers – many of whom may not know much about their tires – and share important safety information with them. We were drawn to Landyn because she is someone with a passion for improving the lives of her followers. Working with her on this tire education campaign is a natural fit.”The three-part video series with Bridgestone talks about timely summer travel topics including how and when to check tire inflation pressure, the crucial role of proper tire tread depth and choosing the right tires for a driver’s needs. Hutchinson shared with her followers on Instagram channel glimpses from the hands-on tire training that she underwent at a recent Bridgestone tire testing event held at Texas Motor Speedway.“Tire safety is a topic moms and dads everywhere should be talking about, and I’m excited to partner with Bridgestone to spotlight this conversation,” said Hutchinson. “If you think about it, tires are the only part of a vehicle to come into contact with the road, and when we overlook the maintenance of our tires, we’re putting our safety and the safety of our loved ones at risk. As a mom, I’m constantly in the car driving my kids from school to their activities, so I feel it’s important to share this message.”Apart from the influencer campaign with Hutchinson, Bridgestone is also working closely with various NTT IndyCar Series drivers to make them aware of important tire safety information.Click on the slideshow for a sneak peek at the campaign https://www.blouinartinfo.com/ Founder: Louise Blouin Read more