Roots’ New Largest Brand Immersive Experience Store in Chicago
newsdepo.com
Roots, the outdoor lifestyle brand, recently announced the launch of the unmistakable style and uncompromising comfort and quality of its apparel, footwear, handcrafted leather products, and accessories for women, men and kids in Michigan Avenue in Chicago, aRoots’ New Largest Brand Immersive Experience Store in Chicago
Roots, the outdoor lifestyle brand, recently announced the launch of the unmistakable style and uncompromising comfort and quality of its apparel, footwear, handcrafted leather products, and accessories for women, men and kids in Michigan Avenue in Chicago, as pre Roots.The new store will engage Chicagoans in the stories and experiences that have shaped Roots for over four decades. The 11,448 square-foot, two-floor experiential store is deemed as the largest Experience Store in the brand's retail portfolio. The store is an amalgamation of cabin comforts and city conveniences. The store exhibits Roots distinct character, heritage and iconic products, speaking volumes about the brand's DNA.«For over 45 years, Roots has grown to represent a lifestyle and mindset,» said Jim Gabel, President and CEO Roots. «In uniting the best of cabin and city, we strive to always inspire people to be true to themselves no matter where they are. We are passionate about our iconic brand, timeless products, and unmistakable design aesthetic. We are excited to welcome Chicagoans to the Roots community through our most immersive brand experience to date.»Incepted in 1973, Roots was founded by Michael Budman and Don Green. They drew inspiration from their experience of traveling from the city into the heart of Canada's wilderness. It began from a little cabin in Algonquin Provincial Park, North of Toronto and now has grown to become a global brand that inspires the world to experience everyday adventures with comfort and style.“Roots Chicago's narrative starts with an entryway reminiscent of Algonquin Park, Roots beloved birthplace. Throughout the store, dedicated sections celebrate iconic Roots products, including a Salt & Pepper «Sweatbar» and a leather lounge that tells the tales of the Company's long history in handcrafting leather goods and the incredible makers behind the artistry. The changerooms act as a Roots audiobook, complete with stories of Roots products, customer experiences, and Canadian fun facts,” says Roots.The Customization Workshop allows consumers to embellish their sweats in store with a selection of playful patches, monogram a wide selection of leather accessories and customize leather bags or an iconic Award Jacket – an emblem of Roots-style handcrafted at the Roots Leather Factory in Toronto.The Roots Rec Hall is the place where local Chicagoans can huddle to be inspired, get connected and create something new. The store exhibits works by Chicago-based artists and craftspeople, including Mauricio Ramirez and Marco Miller.Click on the slideshow for a sneak peek at the new store https://www.blouinartinfo.com/ Founder: Louise Blouin Read more