L’Oréal Releases Beauty of the future at Viva Technology Paris 2019
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L’Oreal will presents “Limitless Beauty”, its vision of the future of beauty and client experience, at Viva Technology Paris, from May 16 through 18, 2019. It is showcased through the Group’s most recent tech innovations powered by voice, Artificial IL’Oréal Releases Beauty of the future at Viva Technology Paris 2019
L’Oreal will presents “Limitless Beauty”, its vision of the future of beauty and client experience, at Viva Technology Paris, from May 16 through 18, 2019. It is showcased through the Group’s most recent tech innovations powered by voice, Artificial Intelligence and Augmented Reality, the official release says.Lubomira Rochet, Chief Digital Officer L’Oreal, said, “We are delighted to join Viva Technology, a yearly rendezvous of the tech world in France, our home country. It’s a great opportunity to share our vision of beauty which is diversified and accessible to all, tailored to the needs and aspirations around the world and powered by digital. New technologies such as Augmented Reality, Artificial Intelligence, voice, enable us to offer more and more personalized and sophisticated services to all, to produce in a more agile and sustainable way, to integrate our consumers into the creation process and to offer them an experience accessible at any time, everywhere.”Visitors will be able to discover 4 spaces designed to showcase the beauty of the future among various other things.· Among this year’s major innovations, L’Oreal will present its Virtual Hair Advisor, an experience created by ModiFace, its Augmented Reality and Artificial Intelligence company.· The Virtual Hair Advisor will allow visitors to use voice command to virtually try-on different hair colors as well as get professional advice from L'Oreal Professionnel experts.· SkinConsultAI by Vichy, a digital skin diagnostic co-developed with dermatologists to detect aging signs and offer personalized skincare advice. Created in partnership with ModiFace and L’Oreal R&I, this technology is based on 15 years of scientific research on skin aging.L’Oreal has been in the beauty industry for over 100 years. With its international portfolio of 36 diverse and complementary brands, the Group has generated sales amounting to 26.9 billion euros in 2018 and employs 86,000 people worldwide. L’Oreal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,993 people are at the core of L’Oreal’s strategy, working to meet beauty aspirations all over the world. L’Oreal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain, the brand informs. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more