Grey Goose Vodka Throws a Bash For the Launch of Live Victoriously
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Grey Goose Vodka recently announced the unveiling of its global brand platform, Live Victoriously. The ethos of the Live Victoriously platform is an answer to consumers' demand for more authentic and relatable luxury brands – personal fulfillment is no longGrey Goose Vodka Throws a Bash For the Launch of Live Victoriously
Grey Goose Vodka recently announced the unveiling of its global brand platform, Live Victoriously. The ethos of the Live Victoriously platform is an answer to consumers' demand for more authentic and relatable luxury brands – personal fulfillment is no longer achieved by simply impressing others, but rather by celebrating the moments that matter to one personally – big or small, the official release says.To celebrate the launch of the Live Victoriously platform, Grey Goose took over happy hours in New York and London last night by treating post-work bar crowds to surprise performances from some of the world's most beloved comedians. Posing as on-duty bartenders for the evening, comedic talent – including Jamie Foxx, Aidy Bryant and Colin Jost in New York City and Jack Whitehall in London – served up cocktails alongside spontaneous stand-up acts, which focused on the new platform's principal message: to Live Victoriously is to treat yourself like you are worthy of the very best, and the best moments to treat yourself can be found right under your nose.Lee Applbaum, Global Chief Marketing Officer of Grey Goose has been quoted as saying in the release, “At its core, Live Victoriously recognizes that you are the special occasion, and that every moment—big and small—is an opportunity to create a lifelong memory. It's ironic that today's consumer values product quality and brand transparency more than ever, but their purchase behavior suggests a willingness to compromise on both.”According to the release,“the new global brand platform will be holistically supported by a suite of integrated creative assets, designed to forge emotional connections with consumers in a way that makes Grey Goose more accessible, relatable and the right choice for even the most ephemeral of moments – as they, too, have the potential to become lifelong memories. The Live Victoriously TV spots reinforce this emotional connectivity by showcasing either a lead character or group of characters fully committing to unexpected moments of celebration with the utmost swagger.”The short TVC spots, directed by Fredrik Bond and overlaid with emboldening taglines including “Live like you're the special occasion,” “Live like every day is your birthday” and “Live like your phone doesn't exist,” will be airing through June across Cable Entertainment Networks, Primetime TV and Sports Programming, as per the release.Out-of-home boards will also feature the campaign creative within major markets like New York, Chicago, LA, Miami, Washington DC, Las Vegas and Atlanta, as per the release.Click on the slideshow for a sneak peek at Grey Goose https://www.blouinartinfo.com/ Founder: Louise Blouin Read more