H&M: ‘Sustainable Materials’ is the Way Forward
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With brands creating awareness about the green environment and sustainable material, are our buyers still ignoring this aspect when on a shopping spree? H&M recently released a report on its use of sustainable material. 57% of all materials H&M Group
H&M: ‘Sustainable Materials’ is the Way Forward
With brands creating awareness about the green environment and sustainable material, are our buyers still ignoring this aspect when on a shopping spree? H&M recently released a report on its use of sustainable material. 57% of all materials H&M Group uses to make its products are created using recycled or other sustainably sourced fibers, according to the company's Sustainability Report released today. It highlights the company's progress towards its vision to lead the change towards a circular and renewable fashion industry, while being a fair and equal company, as per the official release.«From the beginning, our role has been to democratize fashion. Today, that means making it sustainable: it's the only way we'll keep making great fashion and design available today, tomorrow and for generations to come. We will continue our work to lead the change towards a sustainable fashion industry», says Anna Gedda, Head of Sustainability H&M Group, as quoted in the release.The release throws light on the fact that the report covers the progress towards only using recycled and other sustainably sourced materials. In 2018, this was the case for 57% of all materials, which is an increase from 35% in one year. The equivalent figure for cotton was 95%, close to the company's goal to reach 100% next year.Cecilia Brannsten, Environmental Sustainability Manager H&M Group has been quoted as saying as per the release, «Recycled materials are truly a win-win: they stop waste material from going to landfill and reduce the use of virgin raw materials. However, for many types of textiles, viable recycling solutions either do not exist or are not commercially available on a large scale. We are therefore collaborating with scientists and innovators to tackle this change, but at the same time working to increase other sustainably sourced materials as quickly as possible.»“Reaching the first milestone in the Fair Living Wage strategy, the company is now reflecting on the first five years of its work and deciding on future steps. «The fact that 22 global brands have come together to tackle the issue of wages in the textile industry makes ACT a really ground-breaking coalition. It's a true game-changer for the industry, paving the way for collective bargaining agreements and making it possible to find solutions at industry level which will stand the test of time. By ensuring that brands' purchasing practices are included in the equation, a crucial step in creating a solid foundation for fair living wages has been taken», says Jenny Fagerlin, Global Social Sustainability Manager H&M Group, according to the release.Click on the slideshow for a sneak peek at the report https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
