TAG Heuer Announces DBS Edition Carrera Heuer 02 Timepiece
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TAG Heuer, in partnership with Aston Martin, has launched the DBS Edition Carrera Heuer 02 timepiece to accompany the Aston Martin DBS Superleggera TAG Heuer Edition.To celebrate its partnership with the British luxury sports car manufacturer Aston Martin, TATAG Heuer Announces DBS Edition Carrera Heuer 02 Timepiece
TAG Heuer, in partnership with Aston Martin, has launched the DBS Edition Carrera Heuer 02 timepiece to accompany the Aston Martin DBS Superleggera TAG Heuer Edition.To celebrate its partnership with the British luxury sports car manufacturer Aston Martin, TAG Heuer announced that it will be creating a limited edition DBS Edition Carrera Heuer 02 timepiece. Swiss luxury watch company TAG Heuer, which was formed in 1860 has long been involved with the sponsorship of Formula 1 teams and has partnered with car brands since the 1970s. The latest offering from Aston Martin’s and TAG Heuer’s partnership comes in the form of Aston Martin DBS Superleggera Edition sports cars and aligned timepieces. Fifty of these limited edition cars are being created by the Aston Martin.In a press release, the company has described the cars as being, “finished in Monaco Black paint with red accents.” TAG Heuer Vice President Brand and Communication, Minna Philipson commented that the sports car marks, “a new milestone in our collaboration, and we are proud to see it wearing the TAG Heuer logo.”Additionally, each of the 50 cars will be inspected personally by Aston Martin Lagonda President and Group CEO, Andy Palmer, before they are ready to leave the factory. Accompanying each of the 50 cars is a limited edition TAG Heuer watch which is billed as the DBS Edition Carrera Heuer 02. The timepiece has onboard the Calibre HEUER 02 Automatic manufacture movement and is an example of TAG Heuer’s avant-garde savoir-faire. The limited edition timepiece comes with a hexagonal cut-out face matching the grille of the DBS sports car. Paired with the timepiece is an embossed black calf leather strap which is similar to the leather which is used in the interior of the car.Click on the slideshow to check the timepiece and car.http://www.blouinartinfo.comFounder: Louise Blouin Read more