Gucci Features Florence Welch in New Jewelry Campaign
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Gucci has teamed up with the singer, songwriter Florence Welch in its latest retro-styled advertisement campaign that focuses on the jewelry that the fashion house creates.The new advertisement campaign from Gucci focuses on several of the brand’s distinctiGucci Features Florence Welch in New Jewelry Campaign
Gucci has teamed up with the singer, songwriter Florence Welch in its latest retro-styled advertisement campaign that focuses on the jewelry that the fashion house creates.The new advertisement campaign from Gucci focuses on several of the brand’s distinctive jewelry collections such as the Le Marche des Merveilles, Ouroboros, Flora, and Dionysus. The carefree and bohemian styling that is used to create the jewelry collections is also brought out in the campaign which stars Florence Welch.Welch is a long time collaborator with Gucci and is a friend of the luxury fashion brand. Additionally, on several occasions, she has sported looks created for her on stage. In 2018 the Florence and the Machine singer wore a number of folksy themed outfits when performing on stage during the band’s tour and the latest campaign is seen as a progression of this long-standing collaboration.In the campaign which was shot by Colin Dodgson in a wooden wagon with retro styling, Welch showcases her preference for bohemian-style dresses and jewelry. The jewelry worn by Welch is designed by Alessandro Michele and has a distinct ornate look. Welch is positioned among the wagon that overflows with colorful furnishings and trinkets and she is seen reclining on cushions and decorative fabrics. Gucci’s highly stylized rings, bracelets, and necklaces which adorn Welch are an extension of the bohemian atmosphere of the wagon and the dresses that she wears.Rings and necklaces worn by Welch in the campaign are part of Gucci’s fine jewelry offerings and are crafted from yellow gold and enriched with diamonds and other precious gems. Also showcased in the campaign are a number of silver jewelry pieces that are featured in the collections created by Gucci.Click on the slideshow to check the campaign.http://www.blouinartinfo.comFounder: Louise Blouin Read more