Adidas and Beyoncé Announce Collaboration
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Adidas and Beyonce have recently announced a collaboration that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities, as per an official release.&
Adidas and Beyoncé Announce Collaboration
Adidas and Beyonce have recently announced a collaboration that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities, as per an official release.«This is the partnership of a lifetime for me,» said Beyonce, as per the release. «Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.»Beyonce and Adidas, both come with a commitment to creativity, equity, and creators. Neither ascribes to the typical stereotypes of athletes and what athleisure clothing and footwear should be and instead, will bring to life a shared vision of inclusion that will forever alter the opportunities and landscape for all, according to the release.“The partnership will result in the co-creation of exciting new products – from performance to lifestyle – and a unique purpose-driven program focused on empowering and enabling the next generation of athletes, creators, and leaders. Meaningful and rich storytelling will be the foundation for both Beyonce's collection with Adidas as well as the re-launch of her Ivy Park brand. This partnership respects Beyonce's ownership of her company which continues her journey as one of the first black women to be the sole owner of an athleisure brand,” says the release.Eric Liedtke, Executive Board Member - Global Brands, Adidas has been quoted as saying in the release "As the creator sports brand, Adidas challenges the status quo and pushes the limits of creativity through its open source approach. Beyonce is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators, Adidas is excited to welcome Beyonce to the family!”For the uninitiated, Adidas is a global leader in the sporting goods industry with the core brands Adidas and Reebok. Headquartered in Herzogenaurach/Germany, the company employs 57,000 people across the globe and generated sales of around € 22 billion in 2018, according to the release.“Parkwood Entertainment is an entertainment and management company founded by entertainer and entrepreneur, Beyonce in 2010. With headquarters in New York City the company houses departments in music and video production, management, marketing, digital, creative, philanthropy, publicity, and a newly formed record label,” says the releaseClick on the slideshow for a sneak peek at Adidas and Beyonce https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
