H&M Conscious Exclusive 2019: A star-studded Los Angeles event
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H&M recently celebrated its new Conscious Exclusive collection with a launch party in Los Angeles. Celebrities, influencers, and friends of the brand such as Irina Shayk, Halima Aden, Rowan Blanchard, Camila Morrone, Abigail Spencer, Dakota Fanning, Ambe
H&M Conscious Exclusive 2019: A star-studded Los Angeles event
H&M recently celebrated its new Conscious Exclusive collection with a launch party in Los Angeles. Celebrities, influencers, and friends of the brand such as Irina Shayk, Halima Aden, Rowan Blanchard, Camila Morrone, Abigail Spencer, Dakota Fanning, Amber Valletta, Emmanuelle Chriqui, Alek Wek, and many more joined the evening event, as per the official release.“The new collection is inspired by the healing power of nature, while also embracing innovation with sustainable materials and processes for a more sustainable fashion future. Launching on April 11, the collection will be available in select stores worldwide and online,” states to the release.“The new spring 2019 H&M Conscious Exclusive collection introduces three new sustainable materials for this season: Piñatex, a natural leather alternative made from cellulose fibers extracted from pineapple leaves; BLOOM Foam, a plant-based flexible foam using algae biomass; and Orange Fiber, sustainable silk-like fabrics made from citrus juice by-products,” the release further mentions.Ann-Sofie Johansson, Creative Advisor at H&M has been quoted as saying in the release, «For this collection, we explored the beauty in nature, which shows in the prints, as well as the flowy silhouettes, the striking color palette and the attention to detail. We're thrilled to introduce new plant-based sustainable materials to create high-performing, beautiful and fashionable pieces that are statement-making yet so easy to wear.»The novel collection encompasses a balance between glamour and innovation and can be worn for special occasions, but also for more relaxed everyday moments. The collection is inspired by the natural beauty surrounding us and nature's importance for our well-being. Minerals, trees, and plants were translated by the design team into jacquards and flowing printed fabrics. The color palette consists of lavender, sand, aqua blue, petrol blue, and coral pink along with black, gold and silver, as per the release.Some key pieces comprise a statement jacket in a mix of shiny silver Piñatex and colorful jacquard, along with the romantic off-the-shoulder corset-style top made from Orange Fiber. Meanwhile, the desert landscape printed tunic dress is also an eye-catcher, and amongst all the floaty silhouettes stands the new fashion staple – the pool slide made from BLOOM Foam that grounds any look with a laid back vibe, according to the release.Conscious Exclusive can be defined as a recurring collection of exquisite, premium pieces that celebrate the new season and showcase the increasing possibilities of sustainable fashion with a focus on development and innovation, according to the release.Click on the slideshow for a sneak peek at the launch party https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
