J. McLaughlin Launches 2019 Spring Catalog
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American sportswear brand, J. McLaughlin recently announced the launch of its 2019 spring catalog, produced in collaboration with the Sarasota Architectural Foundation (SAF). As part of the company's commitment to celebrating its local communities, the catalo
J. McLaughlin Launches 2019 Spring Catalog
American sportswear brand, J. McLaughlin recently announced the launch of its 2019 spring catalog, produced in collaboration with the Sarasota Architectural Foundation (SAF). As part of the company's commitment to celebrating its local communities, the catalog showcases “The Umbrella House,” “The Cocoon House,” “Revere Quality House” and other Sarasota landmarks, stated an official release.The catalog features the must-have Hester Coat, photographed in front of the iconic “Cocoon House” on Siesta Key in Sarasota, Florida designed by Paul Rudolph in 1950. To this “Add the soft Henri sweater, white Lexi jeans, Ruby reversible belt, tortoise sunglasses and chic wicker bag for the ultimate spring ensemble,” stated the release.Architect Paul Rudolph's “Umbrella House” (1953) located on Lido Shores in Sarasota, Florida, provides a modern backdrop for a signature spring look for men including the Gramercy Linen shirt and Lukas pant, as per the release.Kevin McLaughlin, co-founder and creative director of the brand has been quoted as saying in the release, «Modernism is at the heart of the J. McLaughlin brand. When it came time to shoot our new spring collection, Sarasota, the epicenter of East Coast Modernism, just felt right. Between the rich history, the lush tropical landscape and the extraordinary homes designed by architects Paul Rudolph and Ralph S. Twitchell and other members of the Sarasota School of Architecture, we knew this sunny, sophisticated Gulf Coast city would be the perfect backdrop for the catalog.»“In addition to shooting the mid-century modern homes with SAF, the J. McLaughlin creative team spent several memorable days exploring the Marie Selby Botanical Gardens, Ringling Museum, the Sarasota Polo Club, Sarasota Jungle Gardens, St. Armand's Circle, and the J. McLaughlin store at the corner of Main Street and Lemon Avenue in downtown Sarasota. Each location brought a distinctive spirit of place to the catalog,” says the release.«We're honored to have collaborated with J. McLaughlin to produce the new spring catalog,» says Christopher Wilson, SAF board chair, as per the release. «By creating vital awareness of SAF, this fine American brand is helping further our mission to protect and preserve these iconic examples of the Sarasota School of Architecture.»The spring catalog has been mailed to more than 700,000 homes throughout the country and shared on social media. In addition to the company's support of SAF, they support organizations across the country and give back to the communities where they have stores, mentioned the release.Click on the slideshow for a sneak peek at the catalog https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
