ArtyA to Showcase Edelweiss and Snowflake Jewelry Collection at Baselworld
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ArtyA has created two new jewelry collections, Edelweiss and Snowflake, that match the luxury watches created by the company.Leading Swiss watch maker ArtyA has concentrated on producing unique watches that stand apart from any existing category of watchmakinArtyA to Showcase Edelweiss and Snowflake Jewelry Collection at Baselworld
ArtyA has created two new jewelry collections, Edelweiss and Snowflake, that match the luxury watches created by the company.Leading Swiss watch maker ArtyA has concentrated on producing unique watches that stand apart from any existing category of watchmaking. Launched by Yvan Arpa in 2010, the brand creates “art” pieces that are either numbered or unique, and come with the “Son of” brand such as “Son of a Gun” or “Son of Gears.” The independent Swiss Brand, which has a manufacturer based in central Geneva, is now moving into the sphere of jewelry. Describing its first jewelry offering, the Snowflake collection, the brand states that white gold was chosen to make the line, so that it matched the “Son of Alps” Snowflake watch collection.Designed by Yvan Arpa’s wife Dominique Arpa, the jewelry collection is the latest that she has created. She previously created popular jewelry collections for several leading brands and has brought her expertise to bear in the two new collections. The Snowflake collection comprises rings, earrings, and necklaces that are set with diamonds that range from less than 1 carat to over 10.The second collection of jewelry is the “Edelweiss,” which is inspired by the flower of the same name. Pieces in the collection include a range of rings, earrings and a necklace which can be paired and worn. Studded with white diamonds, yellow diamonds, Tsavorites, and white opal, the white gold jewelry matches the ArtyA “Son of Gears” Edelweiss watch collection.The jewelry collections will be showcased at the upcoming Baselworld Show and then made available worldwide through the 80 points of sales that the company operates and also in its five boutiques.Click on the slideshow to check the collections.http://www.blouinartinfo.comFounder: Louise Blouin Read more