“Legends Aren’t Born, They’re Made” Marketing Campaign Further Establishes Jeep As SUV Brand
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The “Legends Aren’t Born, They’re Made” marketing campaign launches with two 30-second spots, “SUV Letters Earned” and “Anthem” across television, social media, and digital platforms. Additional spots are set to break as part of the 360-degre
“Legends Aren’t Born, They’re Made” Marketing Campaign Further Establishes Jeep As SUV Brand
The “Legends Aren’t Born, They’re Made” marketing campaign launches with two 30-second spots, “SUV Letters Earned” and “Anthem” across television, social media, and digital platforms. Additional spots are set to break as part of the 360-degree marketing campaign, which runs across National, Tier II, African American, and Hispanic media, as per an official release.FCA Group’s brand, Jeep is launching “Legends Aren’t Born, They’re Made” — a new 360-degree marketing campaign — affirming the automaker’s legendary SUV status. The campaign’s first two spots deliver a resounding rebuke to all other automakers’ attempts to stamp their SUVs in the same vein as a Jeep brand vehicle. The two 30-second spots — “Anthem” and “SUV Letters Earned” — are now running across television, in addition to the Jeep brand’s digital and social channels, as per an official release.“In the nearly nine years since the Jeep brand launched its defining campaign, ‘The Things We Make, Make Us,’ we’ve come full circle to see the SUV become more relevant than ever,” said Olivier Francois, Chief Marketing Officer, FCA, according to the release. “This global campaign gives the term SUV back its meaning. It is a reminder that the Jeep brand, through its legendary DNA, continues to fulfill its promise of capability, durability, and craftsmanship. It cements its legitimacy as the one true and rightful leader in the category.”“Jeep SUVs are designed and engineered to go anywhere, do anything and bring you back. For Jeep, this is not a tagline,” said Tim Kuniskis, Head of Jeep Brand – North America, as per the release. “The freedom and capability to explore, whether on road or off, is the essence of the brand. It’s this clarity of purpose that differentiates Jeep and the legends portrayed in this campaign.”The campaign will run across National, Tier II, African American, and Hispanic media. In all, four spots will run, with more to follow, focusing on the Jeep brand full lineup, including the Jeep Wrangler, the Jeep Grand Cherokee, the Jeep Cherokee, the Jeep Compass, the Jeep Renegade, and the all-new 2020 Jeep Gladiator, as per the release.The campaign was created in partnership with HighDive. As the first-ever automotive brand recognized as a “Cult Brand Honoree” at the annual The Gathering (Society of Cult Brands) in 2018, the brand was honored for its outstanding courage and unconventional thinking in achieving enviable brand engagement and reaping the benefits of cult-like status, as per the release.Click on the slideshow for a sneak peek at the brand’s SUVs. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
