Casio G-SHOCK Collaborates with Jazz Label, Blue Note Records
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Casio G-SHOCK recently unveiled a limited edition men’s watch made in collaboration with the legendary Jazz label, Blue Note Records. The model has been designed to honor Blue Note’s 80th anniversary, the latest model is an updated take on
Casio G-SHOCK Collaborates with Jazz Label, Blue Note Records
Casio G-SHOCK recently unveiled a limited edition men’s watch made in collaboration with the legendary Jazz label, Blue Note Records. The model has been designed to honor Blue Note’s 80th anniversary, the latest model is an updated take on G-SHOCK’s popular G-STEEL line of men’s high-end timepieces and arrives in a sleek black colorway with blue accents on the dial, and buckle, as well as an IP caseback, button, and band keeper. The watch comes with custom limited edition packaging, as per PR Newswire release.The watch carries a classic G-STEEL look; the GSTB100BNR-1A combines refined style with durability and practicality. The unique timepiece nods to both iconic brands by featuring bright blue accents and engravings of the G-SHOCK and Blue Note logos, as per the release.“Blue Note and G-SHOCK have a history of refinement and shifting culture,” said Don Was, President of Blue Note Records. “We felt G-SHOCK was the right partner to help us celebrate our 80th anniversary. It’s about bringing our audiences together and giving them something they can love, whether they’re a Jazz aficionado or a hip-hop lover.”A video was created to celebrate the launch of the new G-SHOCK x Blue Note Records timepiece, starring Blue Note artists Charles Lloyd, Kendrick Scott, and lophiile, according to the release.“The GSTB100BNR-1A not only provides an upscale look, but it also comes equipped with several of G-SHOCK’s most sought-after features including solar-powered charging capabilities, a super LED light, and Neo-Brite luminous hands for maximum visibility. Additionally, the GSTB100BNR-1A boasts Bluetooth low energy technology to pair with smartphones via the G-SHOCK Connected App,”states the release.The new model also comes equipped with G-SHOCK technology such as, 200m water resistance, shock resistance, World Time/dual time display, 1/100th, Sec. stopwatch, countdown timer, and daily alarm.The limited edition GSTB100BNR-1A will retail for $420 and is available for purchase at select jewelers, fashion boutiques, the G-SHOCK Soho Store, and online, states the release.CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Ibe’s dream of “creating a watch that never breaks.”Click on the slideshow for a sneak peek at the stills from the video. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
