Two Roots Brewing Co. Becomes the Craft Beer Sponsor to U.S. Professional Soccer Team
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Two Roots Brewing Co. crafts a new partnership with Las Vegas Lights FC.Two Roots Brewing Co., has been named the 2019 Exclusive Craft Beer Sponsor of American professional soccer team, Las Vegas Lights FC. As the team's official craft beer partner, Two Root
Two Roots Brewing Co. Becomes the Craft Beer Sponsor to U.S. Professional Soccer Team
Two Roots Brewing Co. crafts a new partnership with Las Vegas Lights FC.Two Roots Brewing Co., has been named the 2019 Exclusive Craft Beer Sponsor of American professional soccer team, Las Vegas Lights FC. As the team's official craft beer partner, Two Roots will be providing its traditional alcoholic beer (non-THC) throughout the 2019 season games, as per an official release.According to the release, «Cannabiniers is proud to sponsor the Las Vegas Lights FC team, furthering the thrills and social atmosphere of enjoying a live game,» said Victor Jerez, Chief Operating Officer and President of Cannabiniers, the parent company of Two Roots Brewing Co. «We have an undeniable connection to the city and the state, especially since we chose to debut our Two Roots product in the Nevada market. As soccer continues to gain popularity across the country, more and more people are looking for an immersed 'traditional soccer' experience at the stadium, and we're excited to support the team while delivering its fans an expertly crafted artisan beer.»The partnership provides Two Roots exclusive rights to the team marks, with the plans to create a one-of-a-kind team-inspired beer. Additionally, Two Roots will be the official host for hospitality events at Lights FC games and support «The Happier Hour»- a post-game party in the Cashman Field restaurant following every Lights FC home game. Two Roots will also be the presenting sponsor of the Lights April 13 game, as per the release.«We are excited to continue expanding our brand activations by sponsoring our very first professional sports team,» said Kevin Love, Vice President of Market Activations for Cannabiniers. «Our decision to partner with Lights FC comes at a time when Two Roots is seeing tremendous success in Nevada with tremendously positive feedback from consumers. The combination of this success has allowed us to accelerate our national reach with additional state expansions, and now, our partnership with Lights FC. We have always been committed to offering products that consumers are demanding and are extremely proud of this recent endeavour.»As per the release, Cannabiniers line of craft beers is expected to be available at Lights FC games on a rotating basis, including the sold-out ABC Hyundai VIP section. Two Roots beer that will be featured include Enough Said Lager, Tropical Infamy Wheat, Sonder Blonde, RCG Stout and/or its seasonal favourite Tribute IPA.«From day one, Lights FC has cultivated an independent, authentic, even revolutionary fusion of sports and pop culture,» said Brett Lashbrook, Lights FC Owner and President, according to the release.Click on the slideshow for a sneak peek at the Two Roots Brewing Co. products https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
