TOMS Announces Its Giving Evolution
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TOMS, the footwear and lifestyle brand behind the One for One business model, recently announced the progressive evolution of its giving model. As a business with purpose, TOMS has always had giving at its core; however, this evolution - instigated by i
TOMS Announces Its Giving Evolution
TOMS, the footwear and lifestyle brand behind the One for One business model, recently announced the progressive evolution of its giving model. As a business with purpose, TOMS has always had giving at its core; however, this evolution - instigated by its employees - will aim to create broader impact through addressing some of the most pressing issues of our time, through initiating project-based investments with local non-profits and changemakers across the globe. The brand will continue its original One for One giving programs — including shoes, sight restorations, and safe water, as per an official release.According to the release, Amy Smith, Chief Giving Officer at TOMS, comments: «Our commitment to health, education, and economic opportunity has never changed, but the world we live in has. That is why we are continuing to evolve and put our company and profits towards solving the problems that impact our world today.»Earlier, TOMS had announced its giving evolution in the European market and celebrated it too. The exclusive Stand for Tomorrow event took place in Amsterdam, drawing in guests from across Europe. TOMS shared its inspiring news with presentations from key TOMS figures including Global Chief Giving Officer, Amy Smith, and CEO Jim Alling, and local changemaker and non-profit partners, as per the release.“Starting this Spring, TOMS will focus its European project investments on local issue areas including homelessness, female empowerment and social impact entrepreneurship, working alongside non-profit partners including Centrepoint and Ashoka, and European changemakers Joshua Coombes, Ella Grace Denton, and Sara Nuru,” says the release.According to the release, the work on the first of a series of changemaker projects will commence in March with Joshua Coombes, in collaboration with Light & Noise and local homelessness organizations, will lead a multi-city art show tour shining a light on the growing issue of homelessness across European cities. In April Ella Grace Denton will host a number of Women's Circles in London and Manchester aimed at creating safe spaces for women to connect with themselves and each other. Together with Sara Nuru and Ashoka Germany, TOMS will fund a social entrepreneurship summit and accelerator to support and grow the next generation of social entrepreneurs, taking place outside of Berlin in May 2019.«We are excited to launch our first project-investments in Europe, working closely with inspiring local voices and partners to make real impact on issues that matter here in our region» says Lisa Hogg, EMEA Marketing Director, as per the release. «This is only the first step. We are already planning for future projects in Europe.»Click on the slideshow for a sneak peek at the TOMS offerings. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
