Gap Inc. Partners with CARE for #March4Women Campaign
newsdepo.com
Several corporate partners have announced their support to the CARE campaign during March.Longtime partner Gap Inc. is offering select International Women’s Day (IWD) products or donations from Gap, Athleta, Old Navy, and Banana Republic, in partnership wit
Gap Inc. Partners with CARE for #March4Women Campaign
Several corporate partners have announced their support to the CARE campaign during March.Longtime partner Gap Inc. is offering select International Women’s Day (IWD) products or donations from Gap, Athleta, Old Navy, and Banana Republic, in partnership with CARE to support Gap Inc.’s P.A.C.E. program. Examples will include a “HERO” T-shirt at Old Navy, a special collection of tees featuring the voices of inspiring women from Gap, and the first Equality Collection of IWD-inspired T-shirts and accessories at Banana Republic, which will also launch a point of sale consumer donation campaign in the US, as per the release.According to the release, coming March, CARE, the global poverty-fighting organization, will unite those conversations through an action-packed, month-long campaign called Make #March4Women. The multi-channel campaign will feature: videos of celebrities honoring their heroes; a shareable quiz whereby people learn who their ‘sister hero’ is; a public opinion poll called What Women Want Now; and powerful stories of women and girls whose heroic efforts too often go unnoticed around the world.Through Make #March4Women, corporations, celebrities and other partners will rally the public to help tear down stubborn barriers holding women back and trapping millions of people in poverty across the globe. Their voices will join those of family farmers in Rwanda, domestic workers in Ecuador, and other everyday heroes worldwide. All will unite in sharing who, in their lives, puts the “HER in HERO” – the campaign’s theme, as per the release.Additional cause marketing retail partners include Olivela, which will continue to contribute 20 percent of all net proceeds to CARE to fund girls’ education; The Little Market, which will be custom-designing a limited-edition “HERO” bag and candle with 50 percent of the retail price benefitting CARE; and Little Switzerland, which is launching a year-round $10 per product donation to CARE for their new jewelry line Nuri & Ash, according to the release.Other corporate partners that support the campaign during March include The Starbucks Foundation, Hain Celestial, DOVE Chocolate, and The PepsiCo Foundation. “Just as the original CARE Package allowed compassionate Americans to respond to devastation and poverty in the wake of World War II, this campaign gives today’s globally minded Americans an opportunity to invest in the success of women and girls everywhere,” said John Aylward, CARE’s chief marketing officer.“We will launch Make #March4Women with new ways for consumers to engage, exciting media moments, celebrity and influencer participation, creative social media content, and inspirational stories,” added Aylward.Click on the slideshow for a sneak peek at the campaign. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
