G-SHOCK Women Partners With alice + olivia For New York Fashion Week
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Casio G-SHOCK recently partnered with contemporary women’s brand, alice + olivia to present their F/W’19 collection during New York Fashion Week, as per an official release.Many of G-SHOCK’s popular women’s watches like the Step Tracker and all-metal
G-SHOCK Women Partners With alice + olivia For New York Fashion Week
Casio G-SHOCK recently partnered with contemporary women’s brand, alice + olivia to present their F/W’19 collection during New York Fashion Week, as per an official release.Many of G-SHOCK’s popular women’s watches like the Step Tracker and all-metal G-MS were flaunted by the models, with the brand’s latest collection for women called, the Pink Gold Accent Series, was unveiled for the first time. Inspired by the pastel shades ruling the season, the collection of four new timepieces provide a new take on two of the most popular women’s silhouettes, the GMAS120 and GMAS130.“Partnering with a brand like alice + olivia showcases the versatility of the G-SHOCK Women line,” said David Johnson, Vice President of Casio’s Timepiece Division as per the press release. “Having the chance to collaborate with their talented team and bringing their vision to life was an exciting opportunity for us.”The partnership birthed from a mutual admiration for bold and genuine fashion. G-SHOCK women’s timepieces are designed for the urban, active woman, which perfectly gelled with alice + olivia's feminine and quirky take on fashion.“I was honored to partner with G-SHOCK for this presentation. The brand’s watches are the perfect accessory for the new alice + olivia Fall 2019 collection,” said Stacey Bendet, CEO and Creative Director of alice + olivia, as per the release.The new Pink Gold Accent Series, which was unveiled during the show, will be available for purchase starting this March at G-SHOCK retailers including Macy’s, the G-SHOCK SoHo Store, and gshock.com.“Casio’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Kikuo Ibe’s dream of ‘creating a watch that never breaks.’ Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time.’ Each watch encompasses the seven elements — electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Kikuo Ibe’s mantra ‘never, never give up.’” www.gshock.com says.Casio America, Inc., Dover, N.J., is the US subsidiary of Casio Computer Co., Ltd., based out of Tokyo, Japan. The parent company is seen as one of the world’s leading manufacturers of consumer electronics and business equipment solutions.Click on the slideshow for a sneak peek at the watches. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
