The Inside Partners with American Heritage Design House, Scalamandré
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The Inside, a home furnishings company, recently announced its collaboration with the decorative textiles and revered American heritage design house, Scalamandre, which will be made available exclusively on The Inside, starting February 19.Established in 192
The Inside Partners with American Heritage Design House, Scalamandré
The Inside, a home furnishings company, recently announced its collaboration with the decorative textiles and revered American heritage design house, Scalamandre, which will be made available exclusively on The Inside, starting February 19.Established in 1929 in New York City, Scalamandre is best remembered for its part in the Kennedy White House, The Grand Curtain at the Metropolitan Opera House, and innumerable historic restorations. This is The Inside’s first of its in-progress partnerships with the interior design industry’s most favorite textile brands, as per an official release.“The Inside revolutionizes how a home is made by offering 100+ exclusive designer fabrics that can be customized to the consumer’s furniture of choice, all at a comparable price point to other mainstream furniture retailers including West Elm, CB2, and Wayfair, and delivered within three to four weeks. Because of its disruptive supply chain, which includes a digital printing process and drop shipping from manufacturers, the company is able to partner with heritage design houses such as Scalamandre, offering its beloved designs to a new consumer. The Scalamandre partnership marks The Inside’s first foray into combining technology and design history, in order to bring a brand coveted by interior designers and luxury clients, to design and decor enthusiasts everywhere,” says the release.Christiane Lemieux, Co-founder and CEO of The Inside said, “Scalamandre is synonymous with gorgeous high-end design. The brand immediately conjures up Jacqueline Kennedy and the golden age of American decorating. We are thrilled to be partnering with Scalamandre to bring design of this quality to a whole new audience. It is our mission to bring decorating into the digital world and we could not imagine a better partner with which to start,” as per the release. The collection embrace exclusive colorways of six fabric designs from the Scalamandre archive (including even the iconic Zebra print that was featured in the cult classic flick, The Royal Tenenbaums) along with one never-before-seen print (Leaping Cheetahs), which can easily be paired with any piece and type of furniture on The Inside, for that personalized touch or addition.As per the release, Chad Stark, President of Scalamandre, added, “Collaborating with The Inside is an amazing opportunity to show design enthusiasts at all levels that Scalamandre is evolving our business to address today’s consumers and how they shop. By rescaling and recoloring a selection of iconic patterns, we’ve crafted an assortment that complements our trade-only offering and showcases our 90 year-old heritage brand to the digital marketplace.”Click on the slideshow for a sneak peek at the collection. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
