Stella Artois Gets back The Dude and Carrie Bradshaw This Super Bowl To Reduce Water Crisis
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Stella Artois is bringing back the characters of The Dude (played by Jeff Bridges in The Big Lebowski) and Carrie Bradshaw (played by Sarah Jessica Parker in Sex and the City) for this Super Bowl Sunday in a tremendous way. The popular characters will be on t
Stella Artois Gets back The Dude and Carrie Bradshaw This Super Bowl To Reduce Water Crisis
Stella Artois is bringing back the characters of The Dude (played by Jeff Bridges in The Big Lebowski) and Carrie Bradshaw (played by Sarah Jessica Parker in Sex and the City) for this Super Bowl Sunday in a tremendous way. The popular characters will be on the TV screens during the Big Game. This move will encourage viewers to pick a Stella rather than their “usual” drink to help cease the global water shortage issues. This is part of the Belgian brand’s long-term partnership with Water.org, as per an official release.“844 million people around the world are living without access to clean water. Jeff Bridges is buckling up his jellies, and Sarah Jessica Parker is slipping into her Manolos, to show America how the simple act of ordering a Stella can help change this. In Stella’s epic new commercial ‘Change Up The Usual,’ which is part of the brand’s larger ‘Pour it Forward’ campaign with Water.org, the iconic pair are swapping out their signature drinks — a White Russian and a Cosmo — for a Stella to show how easy it is to help transform someone’s life with access to clean water,” says the release.“At his core, El Duderino would want to do the right thing. Especially when it’s as easy as ordering a Stella,” said Jeff Bridges. “What better time to bring him back than to help change the lives of people living without access to water, simply by switching up your order. Together with Stella, we can help make a big impact... and that’s something The Dude would abide, man.”For a limited time, every Stella Artois sold initiates a donation to Water.org to enable access to clean water for a person in need. Every six-pack sold provides access to six months of clean water for a person in the developing world. Every twelve-pack sold provides access to 12 months of clean water for a person in the developing world. Every pour (or bottle) sold at bars and restaurants provide access to one month of clean water to someone in the developing world.“The spot, created by Mother New York, follows the aftermath of what might happen if Carrie changed up her usual drink of choice — her Cosmo — causing uproar at the bar that quickly escalates as the word spreads. As the dust settles, The Dude joins Carrie and opts for a Stella instead of his signature White Russian, too. The two ‘cheers’ and enjoy their Stellas, knowing they’re helping to provide access to clean water for those living without it,” says the release.Click on the slideshow for a sneak peek at the actors. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
