Mara Hoffman Honored with Repreve Champions of Sustainability Award at NYFW
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Mara Hoffman received the Repreve Champions of Sustainability Leading the Change Award at a private New York Fashion Week (NYFW) reception organized by global textile solutions provider Unifi Inc., as per a PR Newswire release. The Leading the Change Award acMara Hoffman Honored with Repreve Champions of Sustainability Award at NYFW
Mara Hoffman received the Repreve Champions of Sustainability Leading the Change Award at a private New York Fashion Week (NYFW) reception organized by global textile solutions provider Unifi Inc., as per a PR Newswire release. The Leading the Change Award acknowledges Mara Hoffman’s consistent commitment to minimizing environmental impact with the help of conscious fashion. “The brand will be recognized as a sustainability advocate and for its part in helping Unifi recycle 14 billion bottles, by using Repreve. Many of Mara Hoffman’s best-selling swimwear pieces are made with Repreve, which helps divert bottles from ending up on our land or in our oceans. The brand hopes to make consumers more mindful and to evolve the relationship society has with clothing,” says the release.The brand Mara Hoffman is popular for its focused commitment to sustainability. Completely knowing the effect that the fashion industry can have on the environment, the brand has executed a strategy to impel effective change since the year 2015. It has taken initiatives like incorporating recycled, shipping its beachwear in compostable packaging, and organically sourced materials and fabrics. It continually works on researching means to reduce its environmental footprint. “Mara Hoffman exemplifies integrating sustainability and innovation for the good of tomorrow,” said Helen Sahi, Vice President of Global Corporate Sustainability, Unifi, as per the release. “The Mara Hoffman brand perfectly represents what the fashion industry can achieve when it pairs visionary leadership with sustainable materials that perform at the highest level with reduced environmental impact. We congratulate Mara Hoffman and applaud their continued commitment to be an advocate, partner and, ultimately, a leader in this effort.”“The brand introduced Repreve fiber into its swimwear, beginning with the Resort 2017 collection, as an additional part of its commitment to sustainable fashion. The process to make Repreve involves transforming recycled plastic bottles into sustainable, performance fiber, offsetting the use of new petroleum, emitting fewer greenhouse gases, and conserving water and energy in the process. Mara Hoffman currently uses Repreve in all of its textured swimwear,” says the release.“It’s encouraging to know sustainable practices are being celebrated by our industry partners,” said Mara Hoffman, President and Creative Director, according to the release. “When we began our sustainable journey four years ago, we did so with the goal to generate awareness about the industry’s impact on the planet and subsequently to design and manufacture our garments with greater care. We’re honored to be receiving this award, which continues to drive awareness, and look forward to continued progress in the apparel industry,” she added.Click on the slideshow for a sneak peek at the brand. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more