Burberry Launches Riccardo Tisci’s First Ad Campaign
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Burberry recently launched a new ad campaign under the creative leadership of Riccardo Tisci. The new campaign is all about new collection, carries a new aesthetic sense, and depicts a new era, as per the official release shared on the Burberry’s website.Ph
Burberry Launches Riccardo Tisci’s First Ad Campaign
Burberry recently launched a new ad campaign under the creative leadership of Riccardo Tisci. The new campaign is all about new collection, carries a new aesthetic sense, and depicts a new era, as per the official release shared on the Burberry’s website.Photographers Peter Langer, Nick Knight, Hugo Comte, Danko Steiner, Colin Dodgson, and Letty Schmiterlow — making their Burberry campaign debut with this ad — have shot the campaign.According to the release, “The thing that excites me the most about Burberry is how inclusive it is — it appeals to everyone no matter their age, their social standing, their race, their gender. So when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents toso many different people — from the millennial to the mature, to the British and to the international,” says Riccardo Tisci, Chief Creative Officer, Burberry.As it was his inaugural campaign, Tisci left no stone unturned to make it an aesthetically appealing campaign picking up a multigenerational star cast of models and photographers. It consists of the most experienced ones as well as the emerging ones. He has successfully brought his vision for Burberry to life.“I pulled together six photographers, all with a very different energy, experience, and point of view of the world — including the British masters of photography and the next generation who have something new to say — to interpret this new Burberry era and the multigenerational men and women we speak to, all through their own unique eyes,” adds Tisci.The multicultural star cast of the campaign range from Fran Summers, Stella Tennant, Claudia Lavender, Natalia Vodianova, Rianne van Rompaey Irina Shayk, Anok Yai, Matteo Ferri, Sora Choi, Darani, and Joe Plunkett.Tisci adds, “They are images that have the confidence to stand on their own, but it’s when they are assembled together that they truly bring the diversity, the eclecticism, the inclusivity, and the beauty of Burberry to life.”The campaign will appear across all Burberry channels through April 2019.Click on the slideshow for a sneak peek at the campaign. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
