Busch Transforms Kevin Harvick’s 2018 Race Car into Collector’s Edition Cans
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In order to pay homage to 40 years since their Daytona debut, Busch transformed parts from the #4 car into collector’s cans. It released 40 cans in number that fans can win during this year’s Daytona 500 broadcast, as per the PR Newswire re
Busch Transforms Kevin Harvick’s 2018 Race Car into Collector’s Edition Cans
In order to pay homage to 40 years since their Daytona debut, Busch transformed parts from the #4 car into collector’s cans. It released 40 cans in number that fans can win during this year’s Daytona 500 broadcast, as per the PR Newswire release.“As the Official beer of NASCAR, Busch has a long and storied history within the NASCAR family. Not only has Busch been the beverage of choice by countless winners during their celebrations in victory lane, but Busch has been along for the ride for four decades dating back to the 1979 Daytona 500,” states the release.According to the release, since 2019 marks the 40th anniversary of Busch’s presence at Daytona, the brand is celebrating racing roots and raising a cold one to 40 years of NASCAR support with something never before seen in motorsport — a crisp, cold can of Busch constructed from Kevin Harvick’s #4 race car. The Car 2 Can collection from Busch is giving people the unique opportunity to drink the sport they eat, sleep, and breathe.“Busch Beer officials brought the idea to me last year and I thought it was a great way to connect with the fans. These cans are made up of pieces of my car from the 2018 season and I’m excited for the cans to be released. Can’t wait for the fans to see them,” said NASCAR Driver Kevin Harvick.“On February 17th, Busch is inviting nearly 10 million Daytona 500 viewers to play a live trivia contest for a chance to win one of the exclusive cans. The truer the fan, the higher the chance folks have of winning one of the most exhilarating cans ever created. To join the race for a can during Daytona, participants will need to look out for the trivia questions on screen and simply tweet their answers,” the release states.The release states that consumers can also own a can through Busch’s charity auction ahead of the contest at Daytona. The first can of the collection will be up for bidding on February 11 at rallyup.com/car2can. All proceeds will head to Keep America Beautiful (KAB) and be matched dollar-for-dollar by Busch.Click on the slideshow for a sneak peek at the cans. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
