Tyra Banks’ Modelland Set to Open in Late 2019
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Iconic Supermodel turned Super Entrepreneur Tyra Banks has announced her biggest venture yet, Modelland, according to a PR Newswire release. The breakthrough new attraction is set to open in late 2019 at Macerich's Santa Monica Place, the iconic open-air shopTyra Banks’ Modelland Set to Open in Late 2019
Iconic Supermodel turned Super Entrepreneur Tyra Banks has announced her biggest venture yet, Modelland, according to a PR Newswire release. The breakthrough new attraction is set to open in late 2019 at Macerich's Santa Monica Place, the iconic open-air shopping, dining and entertainment destination just blocks from the beach in Santa Monica, as per the release.“A first-of-its-kind experiential attraction, Modelland will intersect a fantasy version of the modeling world with state-of-the-art interactive entertainment, creative collaborations, curated retail, dining and special events,” states the release.The venture will invite select partners in the sectors of beauty, fashion, entertainment, food & beverage, and technology to collaborate on the 360-degree, poly-sensory experiences, as per the release.Modelland is a flagship destination with mission to expand worldwide in the future. With Modelland, Banks tries to create a novel new world of unique storytelling and some adventure in a fantastical, grand, physical place where myriad expressions of beauty will be celebrated. The ticketed experience attracts visitors to come and redefine the real model and be the dream versions of their unique selves. Each will undergo a transformational journey to celebrate beauty.As per the release, Banks aims to bring modeling to the masses and expand the definition of beauty. Banks first let model-dreamers into the elusive fashion world by creating one of the longest-running reality TV franchises, America's Next Top Model. America's Next Top Model is the first televised platform to seriously challenge industry norms in size, height and age, ultimately taking the fashion modeling world mainstream. The show airs in 180 countries with 25 international versions and has millions of viewers worldwide.According to the release, «Modelland has been 10 intense years in the making,» says Banks. «It has been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition. Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun. I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty.» Embarking on her third year teaching at Stanford Business School, Banks concludes, «Modelland is all about celebrating your flawsome self. We are fun. We are fierce. We are fantasy. And, we are for real.»Click on the slideshow for a sneak peek at Tyra Banks. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more