High Style Brewing Company Launches “Coastal Haze,” California's First Alcohol-Removed, Cannabis-Infused Craft Beer
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San Diego is a city known for its craft beer, so it should come as no surprise that the city is set to be the birthplace of California’s first alcohol-removed, cannabis-infused craft beer. High Style Brewing Company has launched its initial offering, a pal
High Style Brewing Company Launches “Coastal Haze,” California's First Alcohol-Removed, Cannabis-Infused Craft Beer
San Diego is a city known for its craft beer, so it should come as no surprise that the city is set to be the birthplace of California’s first alcohol-removed, cannabis-infused craft beer. High Style Brewing Company has launched its initial offering, a pale ale-inspired craft brew called Coastal Haze at the March & Ash Dispensary in San Diego, California, as per an official release.“Getting to the market has been quite the process; however, we want to thank the California Department of Health (CDPH) and the Bureau of Cannabis Control (BCC) for their communication and guidance in helping us bring the first state-certified product in this new category to California,” states Lyden Henderson, COO of High Style, in the release. He adds, “The reception and feedback we received at our launch event were phenomenal. The dispensary sold out their initial order of Coastal Haze that night.”As per the release, the founders of High Style Brewing Company first conceptualized the idea of a cannabis-infused beer almost two years ago. It was clear to them that federally-regulated alcoholic products would not be allowed to be infused with federally-illegal cannabis, so they knew their first hurdle would be to produce a truly great-tasting, non-alcoholic beer. In September of 2018, the company poured non-infused samples (containing no THC) to over 2,000 satisfied attendees at the SD Reader Burgers & Beer event.As per the release, “While we were busy formulating our beverage, the State of California was hard at work formulating regulations,” Henderson says. “Packaging, labeling, childproofing, and testing requirements were constantly evolving and ultimately ended up pushing back our launch. The various state agencies did an amazing job of responding to our questions and concerns in a timely manner, ensuring that we went to market with their blessing,” he adds.According to Henderson, High Style Brewing Company took advantage of these delays to develop a state-wide sales and distribution network. Coastal Haze will soon be available in licensed dispensaries across California, with rapid expansion to all legal markets, as per the release.As per the release, High Style Brewing Company’s first release, Coastal Haze, is inspired by pale ale recipes and craft-brewed using Cascade and Amarillo hops. The company describes the beer as “crisp and refreshing” and the consumer can expect notes of citrus and tropical fruit. Each 12-oz. Coastal Haze is infused with 10mg of high-quality THC extract, which is the key psychoactive ingredient in cannabis.Click on the slideshow for a sneak peek at the beer. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
