Foster + Partners’ New Apple Store on Champs-Élysées, Paris
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Apple Champs-Elysees Store, designed by Foster + Partners, opened its door to the public last week. Champs-Elysees celebrates Parisian urban life with its ornate BeauxArt style buildings that line the famous tree-lined boulevard. The new Apple store taps “i
Foster + Partners’ New Apple Store on Champs-Élysées, Paris
Apple Champs-Elysees Store, designed by Foster + Partners, opened its door to the public last week. Champs-Elysees celebrates Parisian urban life with its ornate BeauxArt style buildings that line the famous tree-lined boulevard. The new Apple store taps “into the energy and vitality of the historic promenade.”Apple’s teams led by Sir Jonathan Ive, chief design officer and Angela Ahrendts, senior vice president of Retail and Foster + Partners collaborated to convert a Parisian apartment to house the Apple store. The building is characterized by a unique cour interieure (interior courtyard), interweaving several layers of history with contemporary, light-filled and inviting spaces. The courtyard pulls the vitality of the historic promenade deep into the building, creating a unique interior experience that is full of life and energy, according to Foster + Partners.Sir Jonathan Ive said: “My collaboration with Foster + Partners is now in its tenth year and I am thrilled we have completed such a special project together. I love Paris. The charm and allure of the city is encapsulated by the scale and energy of the Champs-Elysees, and Apple Champs-Elysees is an extension of that vitality, wrapped within a historic envelope, with a careful juxtaposition of new and old.”Stefan Behling, Head of Studio, Foster + Partners, commented: “This is one of the most unique Apple Flagships in the world, located along the world’s most beautiful avenue. In true Parisian style it is rich in texture and envelopes a range of experiences that stimulate your senses. This is emblematic of the idea of juxtaposition that runs throughout the interior spaces, bringing together the historic and contemporary, interior and exterior, and ground and sky. As a place that inspires creativity, I love the fact that this was previously home to the aviation genius Alberto Santos-Dumont.”“Regarded by many as one of the first people to fly an airplane, Santos-Dumont was a visionary whose innovation and creativity contributed greatly to the development of the aviation industry as we know it today. Apple Champs-Elysees celebrates the vision and foresight of these pioneers by creating a space that encourages creativity and innovation in all walks of life,” adds Foster + Partners.Click on the slideshow for a sneak peek at the store. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more
