Zimmermann’s ‘70s-Inspired Vintage Collection at New York Fashion Week
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The fashion label, Zimmermann drew its inspiration from the sex and adultery laced ‘70s. The scenes from the 1970s formed the backdrop for the label to showcase the collection on the runway. The show “Number 96” was the main source of inspiration as peZimmermann’s ‘70s-Inspired Vintage Collection at New York Fashion Week
The fashion label, Zimmermann drew its inspiration from the sex and adultery laced ‘70s. The scenes from the 1970s formed the backdrop for the label to showcase the collection on the runway. The show “Number 96” was the main source of inspiration as per creative director Nicky Zimmermann. She borrowed styles from her hometown Sydney to create luxe track pants and blouson sleeve dresses.The otherwise breezy cocktail ready gowns, which are the signature style of the label, gave way to the rock n roll inspired dresses for the fashion week. Paisley motifs and chocolate shade applique were the highlight of the collection that represented the ‘70s Bohemia.“Sisters Nicky and Simone Zimmermann founded their namesake brand in Sydney in 1991. Early in its evolution, Zimmermann took the bold step of fusing fashion with swimwear and presented it to the world. It immediately found its following with the fashion elite, creating a new point of reference in flattering, feminine and stylish swimwear,” says the NYFW website.As per the website, Zimmermann began literally and creatively in Sydney, with Nicky focusing on designing dresses and selling them at Paddington markets. The markets were an opportunity for Nicky to refine her aesthetic and to see how first-hand women responded to fashion. “While working in the markets, I had two pages of editorial in Australian Vogue. That was a significant moment because I suddenly started to receive orders from boutiques around Australia and I could feel some real momentum. Soon after, I opened a small store in Darlinghurst!”says Nicky.Here was a quintessentially Australian fashion label and as the Sydney Morning Herald so nicely put it, “If Sydney was personified, she’d be bronzed, brazen and…wearing a Zimmermann bikini — so synonymous has the sunny label become with Australian style.”Zimmermann presents their ready-to-wear collections every year in both Australia and the USA at New York Fashion Week. They maintain showrooms in Sydney, London, Paris, New York and Los Angeles.“In 2011, Zimmermann opened its first US store on Robertson Boulevard, Beverly Hills California. The brand now has five US stores located on Mercer Street in New York City, East Hampton; Americana Manhasset; Mayfair London; Bal Harbour Miami and in 2015, launched a new Los Angeles flagship at Melrose Place. In September 2017, Zimmermann opened Hudson Street in New York,” says the website.Click on the slideshow for a sneak peek at the Zimmermann collectionhttp://www.blouinartinfo.com Founder: Louise Blouin Read more