Architectural studio Various Associates designs monochrome boutique for SND store in Chongqing, China
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Architecture studio Various Associates has designed a store of monochromatic interiors for the women’s wear brand SND in Chongqing, China. Body:Architecture studio Various Associates has designed a store of monochromatic interiors for the women’s sweArchitectural studio Various Associates designs monochrome boutique for SND store in Chongqing, China
Architecture studio Various Associates has designed a store of monochromatic interiors for the women’s wear brand SND in Chongqing, China. Body:Architecture studio Various Associates has designed a store of monochromatic interiors for the women’s swear brand SND in Chongqing, China. The boutique is fashioned with mirrored surfaces, unusual fur-covered partitions, VIP dressing rooms decorated with distinct furry pods and slanted peripheral terrazzo walls.Symmetry was a key focus of the store’s design by creating a rectangular floor plan that encloses a smaller rectangular zone inside. “We continued the idea of symmetric design, offering the interior space a sacred and ceremonial sense,” the studio explained.The store has a triangular entrance doorway, but can also be accessed via a series of openings that have been punctuated in the angled walls. A slender, glass-topped plinth that displays the brand’s jewelry collection juts out through the triangular doorway onto the external store floor.“Customers can clearly know the routes and view every product in display while walking, offering them a chance to select and compare goods easily,” said the studio.Mirrors have been integrated throughout the store’s circulation spaces, a move the studio hopes will increase interaction among customers as they stop to glance at products. Sheets of mirror have also been used to decorate the doorway borders, and form large rectangular screens in the lounge area.A majority of the store’s surfaces are painted a neutral gray tone. This, according to the studio, will “bring the brand’s clothing collection to the foreground. Strip lighting hidden behind concrete panels also softly illuminates certain garments.”The contrasting of terrazzo walls with plush furry surfaces has aided in designing a softer, more comfortable atmosphere for visitors. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more