Landini Associates Create “The Ultimate McDonald’s” on Times Square
newsdepo.com
McDonald’s has recently opened a new restaurant topped with a giant billboard at Times Square in New York, reports dezeen.Designed by Landini Associates, the glass-fronted three-story restaurant has a fully-glass facade with seating that overlooks the squarLandini Associates Create “The Ultimate McDonald’s” on Times Square
McDonald’s has recently opened a new restaurant topped with a giant billboard at Times Square in New York, reports dezeen.Designed by Landini Associates, the glass-fronted three-story restaurant has a fully-glass facade with seating that overlooks the square. The restaurant is topped by a billboard with a display area of 862 square meters (9,280 square feet) – apparently the third largest on Times Square.According to the dezeen report, the new store is developed with the aim of updating the image of the fast food chain. First introduced in Hong Kong in 2015, the redesigned restaurants are now being rolled out across the rest of the world, including one that opened in Chicago earlier this year.Chris Kempczinski, president of McDonald’s USA said: “It’s another step in changing customer perception, which puts us on the path to retain, regain, and convert. We’re showing off what McDonald’s can do… in the center of New York City. While the flagship showcases the ultimate McDonald’s experience, we’ve been delivering new levels of convenience, personalization, and service throughout the US since 2016.”The 10,040 square meter (11,199 square foot) restaurant has 21 order points, including 18 self-order kiosks on the ground floor, with two floors of dining areas above. The restaurant’s upper floors are accessed by a bright yellow staircase, which contrasts with the concrete and oak interiors. The walls are broken with occasional abstractions of the McDonald’s golden arches. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more