Swatch Presents Transformation by Click Latino
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Swatch launches a futuristic combination of techniques and materials that unleash a whirlwind of color, accompanied by urban pop art and awaken good sense for the warmer seasons of the year, as per an official release.According to the release, Swatch's new spSwatch Presents Transformation by Click Latino
Swatch launches a futuristic combination of techniques and materials that unleash a whirlwind of color, accompanied by urban pop art and awaken good sense for the warmer seasons of the year, as per an official release.According to the release, Swatch's new spring-summer 2019 collection presents thematic lines that add their grain of sand to an incessant revolution: that of style. The continuous movement is the seed of Transformation, where an impressive palette of colors merges with impossible shapes and patterns.As per the release, this jovial line embarks on a journey towards discovery with optical illusions and the absolute simplicity of transparent design. The new polarized glass incorporates a semi transparent mirror coating that creates pastel shades when exposed to light. The message is clear: imagination to power!According to the release, the Polablue design invites you to immerse yourself with the cool blue color of the extensibles, while matching the Swatch Solar Spectrum mica that protects the blue dial. An orange splash on the dial gives the perfect final touch. It is time to discover the immensity of blue and how to alternate the colors that really combine with our way of feeling.For her part, Polarose stands out with a pink pop and a bold explosion. The black dial features pink prints that provide a seductive look. Its high standards in combination of color and techniques, give the opportunity to admire the watch face and its dark side at the same time, as per the release.Another proposal is Polapurple, an unusual combination of colors where the dark violet dial changes to green. The extensibles are also dark violet and the buckle together with the box is transparent, according to the release.As per Wikipedia, Swatch is a Swiss watchmaker founded in 1983 by Nicolas Hayek and a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the «quartz crisis» of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches. Conceived as a standard timekeeper in plastic, Franz Sprecher, a marketing consultant hired by Thomke to give the project an outsider's consideration, sought to create a trendy line of watches with a full brand identity and marketing concept. Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers during the quartz crisis.Click on the slideshow for a sneak peek at the watch. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more