Are we marketing Ghana before fixing the experience? A hard question for our tourism ambition
Ghana is about to receive something many African countries would gladly pay millions to achieve: global visibility in one of the world's biggest sporting and entertainment ecosystems. The Visit Ghana partnership with Sunderland Football Club, which will place “Visit Ghana” prominently on Sunderland’s shirts during the 2026/27 English Premier League season, is an ambitious marketing opportunity. The initiative is expected to expose Ghana to millions of football fans through television broadcasts, digital platforms and international media.