Bozoma Saint John wedding highlights Ghana’s untapped tourism dividend
Ghana may have one of the most valuable and least systematically exploited tourism marketing assets in the world: people with enormous global audiences voluntarily choosing to associate themselves with Ghana. This is not the usual celebrity endorsement where a destination pays a famous person to appear in an advertisement, pose beside a hotel or read a scripted message. Ghana has something potentially much more powerful. Celebrities come here because they want to.