Africa: Africa Made It: Turning Africa's Cotton Wealth into Jobs, Industry and Economic Power
[allAfrica] Africa produces cotton, inspires global fashion and boasts a vibrant creative industry. Yet much of the economic value generated from these resources is captured beyond the continent. Launched during CANEX WKND 2026 in Lagos, Nigeria, the Africa Made It campaign seeks to change that narrative by promoting local manufacturing, strengthening Africa's textile value chain and encouraging consumers to support African-made products.