Saudi Arabia exceeds 90% Umrah pilgrim satisfaction target
JEDDAH —Saudi Arabia has surpassed its 90 percent target for Umrah pilgrim satisfaction under the Pilgrim Experience Program, Minister of Hajj and Umrah Tawfiq Al-Rabiah announced. Speaking at the Hajj Conference and Exhibition, Al-Rabiah highlighted the progress achieved since the program was launched in 2019 under the Custodian of the Two Holy Mosques King Salman. He outlined the program's three main objectives: facilitating access to the Two Holy Mosques, delivering high-quality services, and enriching pilgrims' religious and cultural experiences. Al-Rabiah explained that the program tracks several key performance indicators, including the number of Umrah pilgrims, accessibility for international pilgrims, and the overall Umrah experience. He also highlighted efforts to enhance the Hajj pilgrim experience and develop historical, Islamic, and cultural sites. “An extensive action plan was developed, involving the establishment of meetings, the setting of objectives, and the creation of an integrated system to manage Hajj and Umrah projects,” Al-Rabiah said. He emphasized that the results of these efforts are now visible on the ground.