Prague Appears in Apple’s Latest MacBook Pro Commercial
Prague has once again provided the backdrop for an Apple advertising campaign. The American technology company has released a new commercial promoting its latest MacBook Pro, featuring several recognisable locations across the Czech capital. The two-minute video centres on the Prague Congress Centre, with additional scenes filmed around Vyšehrad and Karlovo náměstí. Although Apple does not identify the locations in the commercial, viewers familiar with Prague will recognise several of the city’s landmarks. The Congress Centre plays the largest role in the production. Its glass-walled entrance hall, with views of the Nusle Bridge, features in several sequences. The commercial also shows people working on laptops at long rows of tables on an upper floor, alongside an overhead view of the building’s spiral staircase and its metal sculpture The Sun, created by Czech artist Vladimír Procházka. The production also moved outdoors, using the historic fortifications of Vyšehrad as a setting. Another location is the park at Karlovo náměstí, where the monument to Czech physician and naturalist Jan Evangelista Purkyně can be seen. Not all the Prague scenery in the advertisement is entirely authentic. In some sequences, Apple has used computer-generated imagery to modify the views through the Congress Centre’s windows, replacing... The post Prague Appears in Apple’s Latest MacBook Pro Commercial appeared first on Prague Morning .