IMDA, TikTok launch programme to help Singapore media professionals build micro-drama expertise
More microdramas produced from Singapore could be launched to a global audience under a new programme by the Infocomm Media Development Authority (IMDA) and TikTok Singapore.The initiative will help local media professionals build new production capabilities, create original intellectual property (IP), and develop strategies to commercialise their stories.This brings together IMDA's commitment to strengthen local media talent and TikTok's deep audience and market insights, the two entities said in a joint press release on Wednesday (Oct 1).Under the programme, media professionals in Singapore will be given support to develop microdrama expertise across live-action and artificial intelligence (AI)-animated formats.Over a span of six to nine months, participants will learn microdrama storytelling techniques from TikTok and their partners, such as vertical content production, shot design and composition, storytelling cliff-hanger design and responsible use of technology.