Animation
#advertising #family #puppets #video
Dozens of Expressive Puppets Encourage Kindness and Acceptance in a Series of Sing-A-Long Short Films
Irish director and animator Johnny Kelly (previously) is known for his puppet-based films, most notably his 2011 piece for Chipotle titled Back to the Start. His most recent project, Right on Tracks, is a series of short sing-a-long videos for Cheerios. Kelly worked with the art collective Nous Vous and Andy Gent, who was also the lead of the puppets department for Isle of Dogs.
The catchy anthems have an inclusive message that focuses on building confidence in yourself while practicing kindness to all. Walter Martin of The Walkmen created songs such as Just Be You which teaches acceptance of your own quirks and unique traits, and It’s All Family which showcases a look at familial structures in a much broader light than we typically see on TV.
“We wanted to show diversity,” Kelly told It’s Nice That. “Nous Vous’ characters are so otherworldly and abstract that they could be anyone and everyone. It was important that people empathize with them too. With such simple designs, you can read a little more into their expressions, project your own loneliness onto a lonely character, or warmth onto a happy character.”
The cast of puppets are large, small, and every size in-between, with characteristics that range from colorful tufts of hair to necks that extend out like tree branches. You can take a behind-the-scenes peek at how Kelly created the four-part series in the video below, and view more of his short films on his website and Vimeo. (via The Kid Should See This, It’s Nice That)
#advertising #family #puppets #video
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